How to do keyword research for YouTube for optimum results?
Keyword research is a critical step for creating successful YouTube content. With over 2 billion logged-in monthly users, YouTube is the second largest search engine globally, making it a powerful platform for visibility and growth. Here is a comprehensive guide on conducting keyword research for YouTube to maximize your results.
Why is keyword research for YouTube essential?
- Understand your audience: Knowing what your target audience is searching for ensures your content aligns with their interests and needs.
- Increase visibility: Effective keywords improve your video’s chances of appearing in search results and suggested videos.
- Boost engagement: Relevant keywords help attract viewers genuinely interested in your content, leading to higher watch times, likes, and shares.
- Improve monetization: Videos that align with popular and relevant keywords attract more advertisers, increasing your revenue potential.
How does YouTube prioritise videos in search?
YouTube’s search algorithm is complex and takes several factors into account when ranking videos. Understanding how it works can help you optimize your content for better visibility.
1. Video title & metadata:
- Relevance: YouTube uses the keywords in your title, description, and tags to understand what your video is about. Videos with keywords that match user searches are more likely to rank higher.
- Click-Through Rate (CTR): The percentage of people who click on your video when it appears in search results. A higher CTR often results in better rankings.
Watch time & Engagement:
- Watch Time: YouTube values how long people stay and watch your video. Videos that generate high watch time (e.g., viewers watch most or all of the video) are seen as high-quality content and rank better.
- Engagement: Likes, comments, shares, and subscribers are key metrics. Higher engagement signals to YouTube that your video is valuable, encouraging it to rank higher.
3. User behavior & Personalization:
- Search history: YouTube considers the user’s search and watch history to personalize search results.
- Personalized recommendations: Videos that are related to previous content watched by the user or videos from similar channels are more likely to appear in suggested videos.
4. Video quality & relevance:
- HD quality & Strong thumbnails: YouTube favors videos that are high-quality and have engaging thumbnails.
- Content relevance: Videos that match the user’s intent (informational, commercial, etc.) rank higher.
Building authority in your niche
Building authority on YouTube is an ongoing process, but focusing on these strategies can help you establish your channel as an expert in your niche:
1. Consistent content creation:
Regular uploads on a specific topic or niche will signal to YouTube that your channel is a reliable source for that content. Consistency helps build trust with both the algorithm and viewers.
2. Create high-quality, engaging videos:
Focus on providing real value. Whether it’s entertainment, education, or tutorials, videos that meet the needs of your audience will generate higher engagement and retention, which boosts authority.
3. Collaboration & Networking:
Collaborating with other creators in your niche can expose you to new audiences and add credibility to your content. Guest appearances and partnerships signal authority.
4. Respond to comments & build a community:
Engaging with your viewers through comments, polls, or community posts helps build loyalty and signals to YouTube that your channel is interactive and community-focused.
Step-by-Step guide to keyword research for YouTube
Step 1: Identify your target audience
Before diving into keyword tools, define your target audience.
- Demographics: Age, gender, location, and language preferences.
- Interests: Topics, hobbies, and challenges they face.
- Search behavior: Common phrases or questions they may type into the YouTube search bar.
Step 2: Use YouTube’s autocomplete feature
The simplest way to start your research is by using YouTube’s search bar.
- Type in a general topic or keyword related to your niche.
- Note the autocomplete suggestions that appear. These suggestions are based on actual user searches and are a goldmine for content ideas.
Example: If your channel focuses on fitness, typing “how to start blogging” might reveal suggestions like “how to start blogging for free and earn money,” “how to start blogging in India”.
Step 3: Leverage keyword research tools
Here are some effective tools tailored for YouTube keyword research:
1. TubeBuddy
A YouTube-certified tool that provides deep keyword insights, including a keyword score based on search volume and competition. It also suggests tags and keywords to help you optimize your videos for visibility.
Best for: YouTube content creators looking for keyword insights, optimization tools, and competitor analysis.
Key features:
- Keyword research and suggestions.
- Tag suggestions and analysis.
- SEO recommendations for video titles, descriptions, and tags.
- Bulk processing tools for managing videos.
- A/B testing for thumbnails and titles.
Pros:
- YouTube-certified tool, ensuring accurate results.
- Provides keyword scores based on search volume and competition.
- Helps optimize video metadata with ease.
- In-depth analytics and performance tracking.
Cons:
- Some advanced features are locked behind a paid plan.
- May be overwhelming for beginners with too many features.
How to use:
- Install TubeBuddy as a browser extension (Chrome or Firefox).
- Open your YouTube dashboard, and use TubeBuddy’s keyword research tool to find relevant keywords.
- Use the keyword score and competition data to decide which keywords to target.
- Optimize your video tags, descriptions, and titles using TubeBuddy’s recommendations.
Pricing:
- Free plan available with basic features.
- Paid plans start from $9 per month (Pro) and $57.98 per month (Legend).
2. VidIQ
Another powerful tool for YouTube, VidIQ offers advanced analytics like trending tags, competition analysis, and keyword suggestions. It helps you identify opportunities by providing insights into what’s working for similar channels.
Best for: YouTube creators who want comprehensive video insights, competitor analysis, and keyword suggestions.
Key features:
- Keyword research and ranking data.
- Real-time trending tags.
- Channel analytics and performance tracking.
- Video score to assess optimization potential.
- Search engine optimization (SEO) recommendations for titles and descriptions.
Pros:
- Provides competitor insights to see what’s working for similar channels
- Offers keyword suggestions with real-time trends
- Easy-to-use interface with a lot of educational resources
- Provides a Chrome extension for easy access
Cons:
- Limited features in the free plan
- Some users report the paid features are not worth the price for smaller channels
How to use:
- Install VidIQ’s browser extension.
- Search for relevant keywords and analyze their performance.
- Check competitor channels to extract useful keywords and ideas.
- Use VidIQ’s analytics to optimize your titles, descriptions, and tags.
Pricing:
- Free plan available.
- Paid plans start at $4.93 per month (Pro).
3. Google Keyword Planner
While primarily an SEO tool, Google Keyword Planner allows you to uncover high-volume, low-competition keywords that can be adapted for YouTube. Pair it with YouTube-specific research to refine your keyword list.
Best for: Those who want to use Google’s data to find keywords that are relevant for YouTube, particularly in terms of search volume and competition.
Key features:
- Keyword search volume and competition data.
- Geographic targeting.
- Keyword grouping suggestions.
- Ability to explore keywords related to a niche.
Pros:
- Free to use with a Google Ads account
- Allows you to see search volumes and competition across all Google platforms (including YouTube)
- Great for finding long-tail keywords
Cons:
- Primarily geared toward Google Ads, which may not always align perfectly with YouTube content
- Requires a Google Ads account to access full functionality
How to use:
- Sign up for a Google Ads account (even if you don’t plan to run ads).
- Go to the Keyword Planner tool in Google Ads.
- Enter a topic or niche to generate keyword ideas.
- Filter by YouTube-related keywords and use search volume data to determine potential keywords.
Pricing:
- Free with a Google Ads account.
4. AnswerThePublic
This unique tool generates keyword ideas by mapping out common questions and phrases people search for. It’s especially useful for creating content around “how-to” and FAQ-style videos.
Best for: Content creators who want to discover common questions and search queries related to their niche.
Key features:
- Keyword suggestions based on actual search queries.
- Visualizations of search data.
- Generates content ideas based on what people are asking.
- Keyword mapping by question, preposition, and comparison.
Pros:
- Excellent for discovering niche-specific topics and FAQs
- Unique visual interface that helps you understand search patterns easily
- Great for creating content around “How-to” and “FAQ” videos
Cons:
- Limited results in the free version
- Some results can be too generic, requiring refinement
How to use:
- Go to AnswerThePublic.com.
- Type in a keyword or topic relevant to your niche.
- View a visual map of questions and phrases associated with that keyword.
- Use these questions and phrases as ideas for video titles and keywords.
Pricing:
- Free plan with limited searches per day.
- Paid plans start from $5 per month (Individual) and $49 per month (Pro) and $99 per month (Expert).
Step 4: Analyze competitor channels
Research successful channels in your niche to identify high-performing keywords.
- Observe the titles, tags, and descriptions they use.
- Use tools like TubeBuddy or VidIQ to extract tags from their videos.
- Identify gaps or opportunities to differentiate your content.
Step 5: Focus on long-tail keywords
Long-tail keywords are specific phrases with lower competition but higher intent. They are ideal for targeting niche audiences.
Example: Instead of targeting “fitness videos,” go for “10-minute yoga workout for beginners.”
Step 6: Optimize for search intent
Once you have your keywords, integrate them strategically into your video content:
1. Video title
Incorporate primary keywords naturally into the title. Keep it concise and clickable.
Example: “Top 5 Healthy Smoothies for Weight Loss in 2024”
2. Video description
Write a detailed description that includes your primary and secondary keywords. Add timestamps, links, and hashtags for better discoverability.
3. Tags
Use relevant tags to help YouTube’s algorithm categorize your video. Include variations and synonyms of your keywords.
4. Thumbnail optimization
While not directly related to keywords, an eye-catching thumbnail can boost click-through rates. Pair it with a keyword-rich title for maximum impact.
5. Captions & Subtitles
Transcripts and captions improve accessibility and boost keyword relevance. Use tools like Rev or YouTube’s auto-captioning feature.
Common keyword research mistakes to avoid
- Overstuffing keywords in titles or descriptions.
- Ignoring keyword intent and focusing solely on volume.
- Neglecting to analyze competitor strategies.
- Failing to adapt to changing search trends.
Trends to watch in 2024
- Voice Search Optimization: With voice assistants on the rise, optimize for natural, conversational queries.
- Shorts integration: Focus on keywords for short-form content to tap into YouTube Shorts’ growing popularity.
- AI-powered suggestions: Use AI-driven tools like Jasper or ChatGPT to generate trending topic ideas.
Final thoughts
Effective keyword research is the backbone of a successful YouTube strategy. By understanding your audience, leveraging tools, and focusing on user intent, you can create content that ranks higher, engages viewers, and drives meaningful results.
Author Bio
Sejal Chopra
What is the purpose of keyword research in SEO?
In today’s digital age, search engines like Google, Bing, and Yahoo dominate online traffic. Websites, blogs, e-commerce platforms, and even social media profiles rely on SEO (Search Engine Optimization) to boost their visibility. A cornerstone of SEO is keyword research, a practice that reveals the terms and phrases your target audience uses when searching online.
In this blog, we’ll explore the purpose of keyword research in SEO, why it’s indispensable, and how it helps your website thrive in search engine rankings.
What is keyword research?
Keyword research is the process of discovering, analyzing, and selecting the most relevant and effective words or phrases that users type into search engines. These keywords shape the backbone of your SEO strategy, influencing everything from content creation to website optimization.
How it works:
- Discover keywords: Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify keywords your audience is searching for.
- Analyze search volume & competition: Assess how often a keyword is searched for and how competitive it is to rank for.
- Select relevant keywords: Focus on terms that align with your content, target audience, and business goals.
Example: If you run a bakery, terms like “gluten-free cakes,” “custom birthday cakes near me,” or “best wedding cakes” could be valuable keywords to target.
Why is keyword research crucial for SEO?
Keyword research is the foundation of any successful SEO strategy. It helps ensure your website aligns with what your audience is searching for. Without it, creating an effective SEO plan is like navigating without a map. Below are the primary reasons why keyword research is indispensable:
1. Improves search engine visibility
Search engines like Google rely on keywords to determine what your website is about. By optimizing your site for the right keywords, search engines can understand your content better and rank it accordingly. When you target the right keywords, your website is more likely to appear in relevant search results, leading to better visibility and higher rankings.
Example: If you’re targeting “best running shoes for beginners,” ensure your page title, meta description, and headings include the term. Also, create content answering related questions like “What features should beginners look for in running shoes?”
Tip: Use tools like Yoast SEO or RankMath to optimize your content for specific keywords.
2. Helps you target the right audience
Keyword research allows you to focus on the terms and phrases that your target audience is actively searching for. By aligning your content with these keywords, you’re more likely to attract users who are genuinely interested in your products, services, or information. This ensures that the traffic coming to your site is relevant, increasing the chances of engagement and conversions.
Example: If a lot of users search for “how to bake sourdough bread,” create a blog post or video tutorial to capture that audience.
Tip: Prioritize keywords with a clear intent that matches your offering. For instance, “buy hiking boots” has transactional intent, indicating a user ready to purchase.
3. Guides content creation
Keyword research provides the foundation for your content strategy. By identifying popular keywords, you can create content that directly answers your audience’s queries. This ensures that your content is valuable and highly relevant, leading to higher rankings and better user engagement. For example, if your research reveals that a lot of people are searching for “how to choose a mattress,” you can create a blog post or guide around that topic to provide solutions and drive traffic to your site.
Example: If your research shows users searching for “how to improve sleep quality,” you could write a guide titled, “10 Proven Tips to Sleep Better Tonight.”
Tip: Use question-based keywords to structure blog posts around user queries, such as “What are the best exercises for beginners?”
4. Increases organic traffic
By targeting keywords with good search volume and relatively low competition, you increase your chances of ranking higher in the search results, leading to more organic traffic. Keywords are the key to attracting visitors who are actively looking for what you offer, and ranking well for the right keywords can bring a steady flow of qualified traffic to your site over time.
Example: Instead of targeting “best laptops” (highly competitive), focus on long-tail keywords like “best laptops under $1,000 for students.” These terms are more specific and easier to rank for.
Tip: Use Google Trends to analyze keyword popularity over time and adjust your strategy accordingly.
5. Improves user experience
When you create content based on keyword research, you’re essentially aligning your site with what users are searching for. This results in more accurate, relevant content that meets their needs, improving their experience on your website. By delivering exactly what your audience is looking for, you increase engagement, reduce bounce rates, and build trust with your visitors.
Example: If someone searches for “how to make vegan lasagna,” and your recipe provides clear instructions, nutritional facts, and a video tutorial, you’ll likely retain the user.
Tip: Structure your content with clear headings and bullet points for easy readability.
6. Provides a competitive edge
Keyword research helps you understand what your competitors are ranking for, which can reveal gaps in their strategy. If your competitors are missing out on certain keyword opportunities, you can target those keywords to gain a competitive advantage. Additionally, keyword research can help you identify which keywords are too competitive to target, allowing you to focus on less competitive but still valuable long-tail keywords that offer a higher ROI.
Example: If your competitor ranks for “top 10 electric cars,” consider targeting related terms like “most affordable electric cars in 2024” or “electric cars with the longest range.”
Tip: Tools like Ahrefs and SEMrush allow you to perform competitor keyword analysis and uncover gaps.
7. Optimizes for user intent
Understanding user intent is a critical aspect of keyword research. Users search with different intentions:
- Informational intent: Searching for knowledge (e.g., “How to optimize SEO”).
- Transactional intent: Ready to purchase or take action (e.g., “Buy best running shoes”).
- Commercial intent: Comparing options before making a purchase (e.g., “Top 10 smartphones in 2024”)./
- Navigational intent: Seeking a specific site (e.g., “Facebook login”).
By identifying intent, you can create content that directly addresses user needs, enhancing rankings and satisfaction.
Tip: Use modifiers like “best,” “how to,” “cheap,” or “buy” to identify intent-specific keywords.
8. Helps you stay ahead of SEO trends
Keyword research isn’t a one-time task. As search trends evolve, so should your keyword strategy. Regular keyword research helps you stay on top of changing search behavior and evolving trends in your industry. By continually monitoring and updating your keywords, you ensure that your SEO strategy remains effective and competitive in the long run.
Example: “Affordable yoga mats for hot yoga” is a long-tail keyword compared to the generic “yoga mats.”
Tip: Combine long-tail keywords with blog posts, FAQs, and product descriptions to capture niche audiences.
9. Supports long-tail keyword strategy
Long-tail keywords, which are more specific and often longer than generic keywords, may have lower search volume but usually exhibit higher conversion rates. By identifying long-tail keywords through research, you can attract more qualified traffic that is more likely to take action, whether that’s purchasing a product, signing up for a newsletter, or downloading an eBook.
Example: If searches for “sustainable fashion” increase, you could create content on eco-friendly clothing brands or sustainable fashion tips.
Tip: Use tools like Google Trends or Exploding Topics to spot emerging trends early.
Final thoughts
Keyword research is the cornerstone of any successful SEO strategy. It helps you understand what your audience is searching for, enables you to optimize your content accordingly, and improves your chances of ranking higher in search engine results. By identifying the right keywords, understanding user intent, and creating targeted content, you can attract more organic traffic, increase conversions, and ultimately achieve SEO success.
Start incorporating keyword research into your SEO strategy today to drive traffic, improve rankings, and stay ahead of your competitors.
Author Bio
Sejal Chopra
10 Tips to Optimize Google Business Profile for Your Taxi Business
Tip 1: Choose Correct Primary & Secondary Categories
Selecting the right categories is the foundation of your Google Business Profile listing. Your primary category should clearly represent your service, such as “Taxi Service” or “Car Service”. However, this step often requires careful consideration and research.
To make your selection, think about how potential customers might search for your services. Google’s algorithms are designed to match user queries with businesses based on categories, so it’s crucial to be as specific as possible.
Besides “Taxi Service” consider subcategories like “Airport Shuttle Service”, “City Tours”, “Corporate Transportation” and “Wheelchair-Accessible Taxis”. This not only broadens your reach but also helps potential customers find precisely what they’re looking for.
Tip 2: Utilize the "Services" Feature
The “Services” feature is a goldmine for taxi business. It allows you to list the various services you offer, providing users with a comprehensive view of what you bring to the table.
In this section, don’t just list services generically; go into detail. For instance, instead of merely stating “Airport Transfers” specify the airports you serve and any unique benefits you offer, such as punctuality, competitive pricing or friendly drivers. This level of detail can set you apart from the competition.
Tip 3: Utilize the Location Feature
Local businesses, like taxi services, rely heavily on geography. Ensure your GMB listing includes all the locations you serve, whether it’s cities, suburbs, airports or specific areas within a city.
Beyond listing locations, consider providing additional context. Mention key landmarks, attractions or neighbourhoods you cover. This not only improves your chances of showing up in relevant searches but also helps potential customers understand the extent of your service area.
Tip 4: Create Google Posts Regularly
Google Posts is an underutilized feature that can significantly impact your online visibility. Use it to share a variety of updates, promotions and news with your audience.
Regularity and relevance are the keys here. Aim to post at least three times a week, but don’t just push promotions. Share valuable content like travel tips, city guides, or spotlight stories on your drivers. This not only keeps your audience engaged but also positions you as a knowledgeable and customer-centric business.
Tip 5: Add Booking Links
In today’s fast-paced world, convenience is king. Make it as easy as possible for potential customers to book your services right from your Google Business Profile listing.
If you have an online booking system or reservation platform, integrate it seamlessly into your GMB profile. Ensure that the booking link leads users to a user-friendly and mobile-responsive page.
The smoother the booking process, the more likely users are to convert into paying customers.
Tip 6: Implement Local Posts
Localizing your content can give you a competitive edge, especially in densely populated urban areas.
For large cities, consider creating posts that focus on specific neighbourhoods. Highlight your presence in these areas and tailor your content to address the unique needs or interests of residents. This approach can create a strong sense of community and loyalty among your customers.
Tip 7: Add Photos
Photos are not just for show; they’re powerful tools for building trust and credibility.
Encourage your satisfied customers to share photos of their experiences. Authentic visuals of happy passengers in your taxis can have a significant impact on potential customers.
When you add photos to your Google Business Profile ensure that these photos are geotagged, as this adds an extra layer of local relevance to your listing.
Tip 8: Upload Videos
Video content can be engaging and memorable, making it a valuable addition to your GMB listing.
Consider creating short videos that showcase your vehicles, drivers, and the overall customer experience. Highlight the cleanliness of your cabs, the professionalism of your drivers and any unique features that set your service apart.
Tip 9: Track Calls and Bookings
Effective tracking is vital to understanding the ROI of your Google Business Profile efforts. It allows you to fine-tune your strategy and allocate resources more effectively.
To track leads and bookings accurately, consider using call tracking numbers or unique booking links specific to your GMB listing. This data will not only reveal the effectiveness of your Google Business Profile strategy but also provide insights into your customers’ preferences and behaviors.
Tip 10: Respond to Reviews
Engaging with customers is essential for maintaining a positive online reputation and building trust.
Respond promptly and professionally to reviews. Address both positive and negative feedback. Express gratitude for positive reviews and take constructive criticism seriously. This not only shows your commitment to customer satisfaction but also enhances your credibility.
Optimizing your Google My Business listing is a journey, not a destination. By implementing these strategies, you’ll be well on your way to consistently generating leads and bookings for your cab and taxi businesses business.
Author Bio:
Sambhav Shah is a seasoned digital marketer with over 8 years of experience, specializing in helping cab and taxi businesses businesses thrive in the online world. His expertise has empowered numerous companies to boost their leads and bookings, making their mark in the competitive transportation industry.
10 Tips of Local SEO for Your Taxi Business to Get Consistent Bookings & Leads
Local SEO is crucial for a taxi business to attract local customers and increase visibility in search engine results. Here are some effective local SEO strategies for your taxi business:
Tip No 1: Add Local Keywords in Your Content
Incorporating local keywords into your website’s content is your first step toward Local SEO success. Think beyond your primary keyword and expand your reach with semantic keywords. However, always prioritize readability and avoid keyword stuffing to ensure a seamless user experience.
Remember that Google values content that is both relevant and informative. Crafting content that resonates with the local audience is crucial. Share insights about your taxi services such as reliability, affordability and convenience.
Tip No 2: Highlight Your Service Area
Clear and concise communication about the areas you serve is vital. Dedicate separate pages or sections to each major service area, offering detailed information about each location. Add a personal touch by sharing what makes each neighbourhood unique and how your taxi service caters to its specific needs.
Consider creating engaging visual content, such as images, infographics & interactive maps that showcase your service areas and popular destinations. This not only improves user experience but also helps potential customers quickly identify your coverage.
Tip No 3: Create Event-Specific Content
Staying ahead of the local events scene is a powerful Local SEO strategy. Create event-specific pages on your website well in advance, providing valuable information for event-goers.
Besides listing event details, offer transportation guides, explaining how your taxi service can be a hassle-free option.
Go the extra mile by including estimated fares, travel time, and any special event-related promotions. This demonstrates your commitment to ensuring a seamless experience for attendees.
Tip No 4: Become the Ultimate City Guide
Elevate your taxi business by positioning yourself as the go-to source for city information. Develop comprehensive city guides that not only cover popular attractions but also delve into local events and transportation options. Highlight the advantages of booking a taxi compared to other transportation modes.
Incorporate user-generated content, such as reviews and testimonials, to build trust with potential customers. Provide real-life insights into the convenience and reliability of your taxi service.
Tip No 5: Optimize Your Google Business Profile:
- Claim and verify your Google My Business listing.
- Ensure that your business Name, Address, Phone number (NAP) and website information is accurate and consistent across all platforms.
- Choose the most relevant categories for your taxi service.
- Add high-quality photos of your vehicles, drivers, and office.
Tip No 6: Prioritize User Experience
Optimizing for local keywords should never compromise user experience. Ensure your content is well-structured, easy to read, and packed with valuable information. Incorporate headings, bullet points and clear formatting to facilitate quick scanning.
User-generated content, such as reviews and ratings, can play a significant role in enhancing your website’s credibility. Encourage satisfied customers to leave reviews and prominently display them on your site.
Tip No 7: Regularly Update and Refresh Content
Maintaining relevance is an ongoing effort. Continuously update and expand your location-specific content. Keep event listings and travel tips up to date and add fresh content as your service area evolves.
Foster a sense of community by allowing comments on your blog posts or event pages. Engage with users by responding to questions, feedback, and suggestions, demonstrating your commitment to customer satisfaction.
Tip No 8: Implement Local Schema Markup
Give search engines the information they need to understand your business better with local schema markup. This structured data helps search engines display relevant details in search results, making it easier for potential customers to find you.
Consider including additional schema markup specific to taxi services, such as pricing information, available vehicle types and customer reviews.
Tip No 9: Local Citations and Directories
Consistency is key when it comes to local citations and directories. Ensure your business information such as Name, Address and Phone Number (NAP) is accurately and consistently listed across these platforms. Any discrepancies in Name, Address and Phone Number can harm your SEO rankings.
Invest time in optimizing your profiles on review platforms like Yelp and TripAdvisor. Encourage satisfied customers to leave reviews and ratings to give a boost to your online reputation.
Tip No 10: Local Link Building
Building relationships with local businesses and organizations can lead to high-quality backlinks to your website. These backlinks not only improve your site’s authority but also strengthen your local SEO efforts.
Collaborate with local businesses with joint promotions or events and showcase these partnerships on your website. This not only boosts your credibility but also attracts potential customers from partner businesses.
By following these comprehensive Local SEO strategies and adding value through user-generated content, engaging visuals and community-building efforts, your taxi business can dominate the local market.
Author Bio:
Sambhav Shah is a seasoned digital marketer with over 8 years of experience, specializing in helping taxi and cab businesses thrive in the online world. His expertise has empowered numerous companies to boost their leads and bookings, making their mark in the competitive transportation industry.
Top 50+ Press Release Submission Sites List in SEO
What is a Press Release Submission?
Writing and distributing a press release is the first step in starting a conversation with the media. It is more than just an announcement – it’s your way of inviting more people to know more about your business and the message you want to share. Press releases are designed to make your company or product recognizable.
Press release distribution services are a valuable way to get your important content in front of people who could be interested in what you have to share. While there are several ways to share, it’s best to use the right service to get the most appropriate result; this includes using online press release submission services.
Type Of Press Release Submission Sites
- Free press release submission sites
- Paid press release submission sites
Free press release submission sites
The best strategy would be to decide on your goal before taking another step. Whether you want to get coverage and go with a press release service, or not, it’s important to make that decision first. If you just want basic services only, then free press release Submission sites are perfect for that!
Paid press release submission sites
Press release submission sites require money to be submitted, so they might not have the quality you’d expect. They can provide good reach to media outlets, but they are costly and might not always give results.
The Top 3 press release submission sites websites
1. Newswire
Distribution platforms that offer a range of services – newswire distribution, influencer marketing and more.
It includes Google News, Business Journals Network, Reuters and AP outreach, as well as the ability to include a range of media.
2. PR Newswire
While they claim to have the largest press release distribution network, they are also the most expensive.
3. Business Wire
Easily reaching more than 89,610 media outlets in 162 countries, Raconteur reaches outside of limitations to fulfill global campaigns with compliance. It allows for easy regulatory compliance by preparing potential announcements beforehand.
Guidelines to write a Press Release
A press release isn’t just a single piece of content that you create, but it is a set of guidelines. To write an effective press release, follow these basic guidelines:
- The title of the press release should be consistent with the content and easy to understand. The first impression for readers should connect them with what it is in the moment that they are reading.
- Use a unique quote in your press release Submission
- Don’t overwork your content in more than 3-6 paragraphs and include every relevant piece of information.
- For the contact information to appear before the opening, first list your city, state, month, and year before the opening paragraph.
- Use the opening paragraph for your press release to lay out the most important information (e.g., contact info, TLD/country, etc.).
- The second paragraph contains the key information that will draw the reader in and make them want to find out more. Quotes, interesting facts, etc.
- In the last paragraph, the information which you’d like people to know about your business is that it’s available across cities and on various platforms.
- Avoid using words like “we” and “our” in your press release. The names mentioned should seem like they were generated by an outsider person.
- The grammar in the press release should be accurate and easy for someone to understand.
- It should be on only one page.
Where to submit a press release
If you want to distribute your press release to a mass audience, press release submission sites are a good option. You can easily send your releases through these websites, which are typically subscribed to by thousands of members and organizations.
When using the press release submission sites, you’re saving time by being able to submit directly to their existing contacts and channels with word-for-word templates. The online platform allows them to build, update and segment thousands of media contacts as well as having helpful search functions. You just drop your press release into their streams and they’ll take care of the rest for you.
A news distribution service can help distribute your press releases to relevant platforms with just the right formatting, so that they reach inboxes instead of spam folders.
There are sites that analyze how your press release translates to success.
Here are some examples of where you can seek professional help with press releases. Consider these if you’re thinking of hiring someone else to distribute your press releases online.
Ultimate Guide to Press Release Submission
You need to write with clarity and conciseness. Whether you’re writing a press release for coverage or providing effective reputation management, you want to share compelling stories about your business in a clear and concise manner.
Media coverage and analysts are powerful tools to help a company build a profile. However, your press release must be newsworthy, visible, and interesting for it to have any impact on your company’s reputation.
Why Press Release Submission is Required?
Press release services are one of the lesser-known, in-house ways to increase your brand’s visibility on Google.
If you want to write a good press release, focus on writing about when the new service or product was launched and why it is relevant.
This means you can submit it to many different websites that will take a look at your press release and give you feedback on it. The process is similar to submitting an article to an online magazine.
Tying your press releases to authentic and relevant press release site can be incredibly valuable in the long run.
Top Press Release Submission Sites list
Free Press Release Sites
| Sr No. | Website URL | DA | PA | SS |
|---|---|---|---|---|
| 1 | https://en.calameo.com/ | 92 | 65 | 1% |
| 2 | https://www.mediapost.com/ | 83 | 64 | 1% |
| 3 | https://www.cision.com/ | 82 | 64 | 1% |
| 4 | https://www.newswire.ca/ | 80 | 64 | 1% |
| 5 | https://www.thomasnet.com/ | 75 | 66 | 1% |
| 6 | https://www.medindia.net/ | 72 | 60 | 1% |
| 7 | https://admin.pr.com/ | 68 | 45 | 1% |
| 8 | https://prowly.com/ | 63 | 53 | 1% |
| 9 | https://www.absolutearts.com/ | 56 | 57 | 1% |
| 10 | https://icrowdnewswire.com/ | 56 | 53 | 1% |
| 11 | https://www.prleap.com/ | 55 | 57 | 1% |
| 12 | http://prsync.com/ | 53 | 55 | 50% |
| 13 | https://prurgent.com/ | 52 | 48 | 22% |
| 14 | https://www.businessportal24.com/en | 46 | 42 | 17% |
| 15 | https://www.theopenpress.com/ | 46 | 52 | 1% |
| 16 | https://www.pressreleasepower.com/ | 45 | 46 | 1% |
| 17 | https://www.promotionworld.com/ | 45 | 53 | 1% |
| 18 | https://www.clickpress.com/ | 44 | 52 | 28% |
| 19 | https://www.free-press-release-center.info/ | 43 | 53 | 17% |
| 20 | http://www.prfree.org/ | 43 | 54 | 67% |
| 21 | https://www.freeprnow.com/ | 42 | 53 | 11% |
| 22 | https://www.marketpressrelease.com/ | 42 | 51 | 17% |
| 23 | https://www.ukprwire.com/ | 41 | 48 | 1% |
| 24 | https://story.kisspr.com/ | 40 | 45 | 1% |
| 25 | https://www.forpressrelease.com/ | 39 | 52 | 1% |
| 26 | www.pressrelease.com | 37 | 51 | 1% |
| 27 | https://www.pressreleasepost.com | 35 | 44 | 1% |
| 28 | https://www.freepressreleasedb.com/ | 34 | 38 | 11% |
| 29 | https://pressreleasepedia.com/ | 32 | 45 | 56% |
| 30 | https://www.przoom.com/ | 29 | 51 | 1% |
| 31 | http://www.postafreepressrelease.com/ | 27 | 47 | 17% |
| 32 | https://blog.giganticlist.com/ | 23 | 44 | 1% |
| 33 | https://www.openpr.com/ | 64 | 60 | 1% |
| 34 | https://www.pr.com/ | 68 | 58 | 1% |
| 35 | https://blog.shopolop.com/ | 20 | 36 | 1% |
| 36 | https://www.directionsmag.com | 59 | 56 | 1% |
| 37 | https://tostories.com/ | 17 | 43 | 1% |
| 38 | http://hungarynewswire.com/ | 11 | 41 | 11% |
Paid Press Release Sites
| Sr No. | Website URL | DA | PA | SS |
|---|---|---|---|---|
| 1 | https://www.businesswire.com/ | 92 | 77 | 1% |
| 2 | https://www.globenewswire.com/ | 89 | 67 | 1% |
| 3 | https://www.pr.com/ | 68 | 65 | 1% |
| 4 | https://www.24-7pressrelease.com/ | 67 | 61 | 11% |
| 5 | https://www.webwire.com/ | 67 | 60 | 17% |
| 6 | https://pitchengine.com/ | 63 | 57 | 11% |
| 7 | http://www.sbwire.com/ | 63 | 63 | 11% |
| 8 | https://www.einpresswire.com/ | 62 | 64 | 1% |
| 9 | https://www.aiim.org/ | 60 | 57 | 1% |
| 10 | https://www.issuewire.com/q | 47 | 53 | 1% |
| 11 | https://www.newswire.com/ | 47 | 62 | 1% |
| 12 | https://express-press-release.net/ | 45 | 51 | 1% |
| 13 | https://pressexposure.com/ | 35 | 65 | 1% |
| 14 | http://www.freepressreleases.com | 34 | 49 | 1% |
| 15 | http://www.techprspider.com | 29 | 48 | 28% |
| 16 | http://www.newsreleaser.com | 28 | 49 | 11% |
| 17 | http://www.yourfreepressrelease.net | 25 | 47 | 72% |
| 18 | http://www.worldpressrelease.org | 24 | 48 | 1% |
| 19 | http://www.way2pressrelease.com | 13 | 45 | 1% |
| 20 | http://www.pressreleaseset.com | 11 | 45 | 11% |
| 21 | https://www.comunicatistampa.org/ | 10 | 25 | 1% |
How to Manage Your Press Release Content in SEO Industry
You can take the following steps to manage your content marketing in SEO while writing your press release.
- Use keywords
- A Title
- Have a Summary
- Include body
- Describe who, what, where, when and how
- Cover contact information
- Put information about the company
- Add relevant links
Steps to Submit Free Press Release
- Find the press release submission sites.
- Visit the Press Release sites and enter your username, password, email address to create an account.
- Verify the account.
- Press release submission websites accepted by the correct publication is about following their specific guidelines. Your Press Release to be accepted by the correct publication for headlines, summary, and contact information to be submitted to a particular website.
- Now, you have to wait for a review by the site before your content is published.
- Sometimes websites charge for services such as writing press releases.
Press Release Submission Benefits
Improves Link Popularity
- Press release sites helps you to to build high quality backlinks which are quick and easy way to boost your online authorization.
Website get more conversions
- Through using keywords in the content of PR, you can increase traffic and sales.
Reduces Marketing Costs:
- It’s easier for search engines to find your site, but less expensive compared to other marketing activities.
Get recognized online
- An online reputation is developed for a website by using quality, relevant content.
Long-term Benefit
- Submitting press releases online has a long lifespan and can last for many years.
FAQ
Press releases with good domain authority are an excellent way to generate exposure for your website, that increase your domain authority, brings organic traffic and gives you global reach. However, once you’ve achieved these benefits, it’s easy to increase the distribution of press releases.
Use a professional tone and don’t be too wordy as this will annoy the journalist and may not get their attention. Aim for brevity to give them what they need to write about!
A press release is a formal written or verbal statement that a company makes to the news media and beyond. The terms “press announcement,” “press release,” and “news release” are used interchangeably.
Press releases, in theory, should be beneficial for SEO. However, spam will not benefit your content or brand. If you’re sending press releases and using high-quality content that is relevant to the industry, then this is a yes.
The ideal length for a press release is about 300-400 words, which is equal to a short news article. If yours is longer than that, you have too much redundancy and are likely not conveying your story clearly.
One page – Press Releases are short and concise, often containing 500 words. Double-check your content for grammar, spelling, punctuation, and links before posting it.
The main part of a press release is its body copy. It tells reporters about the announcement with simple and effective words that can be used in an article. Many releases also showcase one catchy quote in which reporters can use should they decide to turn your announcement into a story.
A press release is structured to include your business logo, the headline the announcement, a lead paragraph with a summary of the announcement, and newsworthy angles. Within three to four paragraphs, you can include text, hyperlinks, social media links, quotes, and multimedia [additional images or video].
Press Link help companies increase brand awareness, acquire new customers, and drive traffic. It is time to place your website in the news, using the power of press releases.
While social media is always buzzing, press releases are still remarkably effective when it comes to promoting a brand or message. The classic press release has remained the same – though its function has.
Conclusion
This complete guide for press release submission, and the sites where you can get effortless traffic are:
We hope you like this list and want to publish your new press release on the sites listed.
Top 50 Video Submission Sites List
With the increase in SEO trends, more and more concepts, such as video submissions, are in vogue. With Video Submission sites, you will attract a large audience to your site as a result of increasing how many people search for your content on Google.
Video sharing sites are a great way to drive traffic and increase engagement, but only use high-quality videos.
With video submission websites, you can broadcast your business with fresh content to attract attention from customers. Unlike written content, videos provide a more in-depth understanding about your products and services. Search Engine Optimization (SEO) tactics have also improved because of this medium.
You should only post your video to video submission sites that already have a lot of traffic in order to increase visibility. If you want the largest audience for your video, post it on social media sites that already have high traffic.
By understanding which video submission sites are best to submit videos, you can have a better chance of finding your audience. This will help you get more referral traffic and increase website visits as a result.
What are the advantages of Video Submission sites?
Free video submission sites are great way for driving traffic to your website, but it is not that easy. You need to create a strong video, post in high DA and PR video submission sites.
Let us understand the benefits of video submission sites:
- Helps in building high quality backlinks of your website.
- Attracts more audience easily.
- It will directly influence people’s minds.
- Easier to connect to people with video.
- Saves time.
- You can create high quality backlinks easily.
How To Create Videos?
Remember that the videos you are creating are very important; you can’t simply take it out from any website. The content of the video is the deciding element, so you need to take care of these two points while submitting videos to any video submission sites.
- First, the content should be appropriate. The video should cover all of your messages that you want to give to your customers.
- The video should be easy to understand, informative and user friendly.
- Remember to create videos that grab customers’ attention, because it only takes 10-15 seconds. Create videos with simple graphics or animations that can easily grab an audience’s attention by using captivating footage and sound.
- Keep your video short. Don’t make a video that’s boring and could be less than 7-8 minutes. Be short yet descriptive. Nobody wants to watch a long video.
- Make your own content and not use video from any website. Make one for your website.
- Create a catchy headline for your video that will encourage viewers to view your website.
- Be honest and be sensitive.
Why Should I Use Video Submission Sites?
- Many of the users don’t like to read long posts.
- Videos are easy to watch & compatible with various devices.
- A video worth approximately 1 lakh words.
- Millions of people share videos on video sharing sites
- Video marketing can reach more people but don’t forget about social media.
- Increase your audience with quality videos
- Video content is an attractive alternative to lengthy written posts.
- Videos are the best form of content engagement
Video marketing is not optional, it’s a necessity
Without fail, videos will generate 70% of the online traffic. So if you’re looking to push through their front lines, a dedicated video strategy will work twice as hard for your business.
How to Optimize Your video?
To get people to watch your video, you should use a compelling title and provide a good description. Include all the necessary information including contact information and links to social media. Using tags/ keywords when you share your video will help it be easily found by anyone searching for them.
Things to consider for the video submission sites
There are some things to keep in mind when posting a video. When you post a new video, you should consider the following.
- Get to the point – do informative videos
- Getting viewers to share your videos
- Tell the viewers to subscribe
- Make videos that are more likely to be viral instantly.
- Do not post videos from random sources.
Types of Videos
- To increase engagement, here is a list of types of videos that have high-engagement rates –
- You can either pick the controversial topic or the trending topic.
- Reviewing a product or services.
- Tutorials and guidance.
- Interviews videos.
- Sharing History.
- And much more…
Requirements For Submitting a Video
- Firstly, Video Submission Websites List
- Secondly, Tags (3 to 4)
- Thirdly and most importantly, Video (60 seconds or longer)
- Website (Project) URL
- Moreover, Keywords for anchor text
- And in the last, 300 Words article (For YouTube Videos Only)
The Historical & Interesting Facts about Video Submission
- Google discontinued its video platform in 2012
- Google will acquire YouTube for $1.65 billion
- In 2007, YouTube started its YPP, an earning source for YouTubers
- Many business owners started using video as their marketing tool
- Video submissions is quickly becoming an important industry
Top 3 Free Video Submission Sites List
1. YouTube – The no. 1 viewer’s site
For those who want more revenues in which to promote their product or service, Google has YouTube. This popular platform features a variety of ways to upload, spread and share videos. At YouTube, there are many opportunities for traffic generation that website owners can take advantage of. It is free video submission site.
2. Vimeo – One of the top video submission sites
Vimeo creates a video sharing service that is similar to YouTube’s. It’s widely acclaimed and has around 50 million global users. Get quality backlinks from here.
3. Tumblr – Best video submission platform
Tumblr is a website where users can submit videos. If you want to submit a video for publication on the site, make sure that you follow the guidelines carefully. First, make sure that your video is properly formatted. It should be between two and five minutes long and have a clear, concise title. Additionally, make sure that your video is well-shot and features high-quality audio and visual content. Finally, make sure that your video is original and doesn’t feature any copyrighted material.
List of 50 Video Sharing Sites List
| Sr No. | Website URL | DA | PA | SS |
|---|---|---|---|---|
| 1 | https://www.facebook.com/ | 100 | 100 | 1% |
| 2 | https://www.youtube.com/ | 100 | 100 | 1% |
| 3 | https://vimeo.com/ | 96 | 96 | 1% |
| 4 | https://www.dailymotion.com/in | 95 | 68 | 1% |
| 5 | https://myspace.com/ | 95 | 82 | 11% |
| 6 | https://www.4shared.com/ | 94 | 74 | 1% |
| 7 | https://archive.org/ | 94 | 83 | 44% |
| 8 | https://www.aol.com/ | 93 | 79 | 1% |
| 9 | https://imageshack.com/ | 93 | 67 | 11% |
| 10 | https://www.ning.com/ | 77 | 67 | 1% |
| 11 | https://www.instagram.com/ | 93 | 100 | 1% |
| 12 | https://photobucket.com/ | 93 | 88 | 11% |
| 13 | https://www.sapo.pt/ | 93 | 67 | 1% |
| 14 | https://www.twitch.tv/ | 93 | 75 | 11% |
| 15 | https://www.aol.com/video/ | 93 | 71 | 1% |
| 16 | https://video.ibm.com/ | 93 | 66 | 1% |
| 17 | https://flickr.com/ | 92 | 92 | 17% |
| 18 | https://www.reddit.com/r/videos | 92 | 67 | 1% |
| 19 | https://www.crunchyroll.com/ | 91 | 66 | 1% |
| 20 | https://www.rediff.com/ | 91 | 73 | 11% |
| 21 | https://current.com/ | 89 | 68 | 11% |
| 22 | https://www.ebaumsworld.com/ | 89 | 62 | 1% |
| 23 | https://www.brightcove.com/en/ | 88 | 62 | 1% |
| 24 | https://9gag.com/ | 86 | 73 | 17% |
| 25 | https://www.tumblr.com | 86 | 100 | 28% |
| 26 | https://funnyordie.com/ | 85 | 64 | 11% |
| 27 | https://www.funnyordie.com | 85 | 73 | 11% |
| 28 | https://list.ly | 85 | 67 | 11% |
| 29 | https://visual.ly/ | 84 | 72 | 1% |
| 30 | https://www.veoh.com/ | 80 | 72 | 22% |
| 31 | https://www.younow.com | 79 | 58 | 1% |
| 32 | https://www.ning.com | 77 | 67 | 1% |
| 33 | https://www.viddler.com/ | 77 | 63 | 1% |
| 34 | https://www.fark.com/ | 75 | 63 | 1% |
| 35 | https://www.fotki.com/ | 75 | 61 | 11% |
| 36 | https://funnyjunk.com/ | 74 | 66 | 22% |
| 37 | https://www.jibjab.com/ | 74 | 67 | 28% |
| 38 | https://www.teachertube.com | 73 | 66 | 11% |
| 39 | http://www.getmiro.com/ | 70 | 54 | 22% |
| 40 | https://current.com/ | 69 | 64 | 1% |
| 41 | https://www.dailyhaha.com/ | 58 | 49 | 11% |
| 42 | https://board.jokeroo.com/ | 57 | 43 | 67% |
| 43 | https://d.tube/ | 56 | 59 | 28% |
| 44 | https://vidmax.com/ | 55 | 50 | 1% |
| 45 | https://v.6.cn/ | 54 | 63 | 28% |
| 46 | https://ramp.com/ | 50 | 53 | 1% |
| 47 | https://facts.net/fun-facts/ | 47 | 44 | 28% |
| 48 | https://www.indiavideo.org/ | 44 | 44 | 1% |
| 49 | http://flukiest.com/ | 38 | 43 | 1% |
| 50 | http://www.clipmoon.com/ | 36 | 49 | 17% |
Creating backlinks
- Add your new video URL to a social bookmarking site and get more website traffic.
- To index your video, submit backlinks to search engine submission sites.
- Get your video indexing activity free by pingbing backlinks
- To generate high quality backlinks, submit to top video submission sites directly.
FAQ
Video marketing is a great way to improve your SEO strategy. If done correctly, it will help you outrank competitors online. It’s more likely for websites displaying video content to rank on the top of Google’s search results. Studies show that 85% of marketers use video as a tool to boost SEO by getting them into the first 3 positions in Google and YouTube search.
Visuals are processed by your brain 90% faster than in text. With text being processed on average 60,000 times slower than visuals, humans are more likely to be used to seeing them and generally better at interpreting them.
Consumers like watching videos, marketers find it gives an profitable return on investment, and video is accessible by anyone with internet access.
Video significantly increases your products’ consumer base. As seen in eight out of ten people buying a product, they will be more likely to purchase it after watching a video advertisement.
Video SEO is simply optimizing your video to get the most attention online. There are many strategies to give your videos a higher chance of ranking, and this article will outline them.
Video submission generally consists of uploading your company’s distinctive product to websites like YouTube, Dailymotion, Twitter, and more. There are two ways to submit a video: uploading it and embedding it on the site.
Google loves content that has video because audience enjoy watching it more than reading text articles. There’s a simple reason why: people like watching video content more than reading written articles.
Final Thoughts
We hope this top video submission sites list guide helped you be successful in the best Search Engine Optimization practices.
What Is Anchor Text & Why Does It Play A Crucial Role In Link Building
In this article, we are going to break down how anchor text works and why you should use it. In particular, we will be going over the definition of what anchor text is and highlighting some ways that you can use it in your own marketing strategies.
What Is Anchor Text, and Why Is It Important?
Anchor text is the text that links a website to the article or blog post it is displayed within. Anchor text can be important for two reasons:
1. It can help users find your content more easily on the web;
2. It can help you rank higher in search engine results pages (SERP).
When creating your anchor text, make sure to think about what keywords your readers might use to find your content. Try to include these keywords in the anchor text of your article or blog post, and make sure that they are relevant to the topic of the article or blog post. Additionally, try to include hyperlinks to other relevant resources on your website in your anchor text as well. This will help users learn more about the topics you are discussing and allow them to explore further if they are interested.
Overall, anchor text is an important consideration when creating content for the web. By optimizing your anchor text and including relevant keywords, you can help readers find and access your content more easily.
Anchor Text and Backlinks
Anchor text is the text that appears in the hyperlink at the bottom of your blog post or web page. When someone clicks on the link, your anchor text will be used as the destination website. The more relevant and interesting your anchor text is, the more likely people are to click on it.
If you want to improve your blog’s SEO, make sure to include good anchor text in all of your posts. Not only will this help you rank higher in search engine results pages, but it will also increase website traffic.
Some tips for improving your anchor text:
1. Make sure your anchor text is relevant to your post.
2. Use keywords throughout your post.
3. Use phrases rather than single words as your anchor text.
4. Include a link to a related post or article if possible.
5. Use a mix of both internal and external links when creating your anchor text.
10 Types of Anchor Text and How They Work
There are many different types of anchor text out there, but what exactly are they, and how do they work? Is one type better than another? The answer is a resounding yes! Let’s take a look at the ten most common types of anchor text, and their pros and cons.
Generic Anchor Words
With no text on the other side of the link, a reader must rely on context to make sense of what they’ve clicked. In most cases, a generic anchor will be used so that your links become more clickable.
Generic anchor text actually has some value in a link; it will typically use language that is actionable, calls to action, or stands out.
Generic Anchor Examples:
- Click here
- This blog
- Read more
- Download this
- Over here
- About the author
- More info
- This page
Branded Anchor Text
Anchors are a great way to build in recognition and avoid getting your posts flagged for spam. Branded anchors also happen if you have public figures associated with your brand, such as a CEO, journalist, influencer, or prominent author. Be careful not to over optimize for this keyword phrase by using it in addition to the rest of the title or using additional terms after “anchor” that might be related to information publications typically try to rank higher with these days (for example, cities).
Branded Anchor Examples:
- Digital Aura of thedigitalaura.com
- According to Reuters News Agency
- Semrush
- Julia McCoy says in The Write Blog
- As CT News Junkie reports
Exact Match Link Text
If someone links to this blog post, they might choose the word “anchor text.” If they did, they’d get an exact match anchor text because that is the keyword we are targeting in this blog post.
Exact Match Anchor Examples:
- Link building
- Running shoes
- B2B conversion rate optimization
- Used books
Partial Match Anchor Words
Partial match content includes words related to your niche or keywords, with other random and generic words inserted to fill out the paragraph.
Partial-Match Anchor Examples:
- Useful SEO tools if you’re linking to a page targeting “SEO tools”
- Buy running shoes here targeting “running shoes”
- Informative keyword strategy guide targeting “keyword strategy”
Related Anchor Text
Related anchor words help Google’s crawlers understand the context of your links and profiles. Plus, they keep your link diverse so Google is less likely to detect them as spammy.
Related Anchor Examples:
- Yemen’s water crisis if you are linking to a page targeting “Yemen cholera epidemic”
- Adidas Yeezy Boost targeting “buy running shoes”
- Social media marketing targeting “Facebook content strategy”
Random Anchor Text
Some link analysis tools automatically use random and generic anchor words, and phrases that are a little less general than “click here.” Because this type of anchor might include words not related to the target keyword either, it’s not as valuable as your keywords would lead you to believe.
Random Anchor Examples:
- In-depth article
- New style
- The rules have changed
Naked Link Text
A naked anchor text links to a URL and is likely to rank as Google doesn’t think you’re trying to use spammy practices to rank for that keyword.
Naked Anchor Examples:
- https://thedigitalaura.com/local-seo/
- thedigitalaura.com/how-to-find-out-what-backlinks-your-website-already-has/
- www.thedigitalaura.com/white-label-seo-services/
Brand + Keyword Anchor Words
These input fields consist of your brand name and a keyword. They are useful for optimizing your blog when it comes to search engine optimization, as well as promoting your blog at the same time.
Brand + Keyword Anchor Examples:
- Semrush for keyword research
- Running shoes at Adidas
- Perfume at Ulta
Image Anchor Links
Image anchor links are a type of anchor text that are especially useful for websites with images.
When you create image anchor links, you will need to include the URL of the image in your anchor text. This URL will be used as the destination for the visitor when they click on the link. You can also include a title tag for the image if you want to give it some extra attention.
Image Anchor Examples:
- Affordable cat trees for apartments
- Semrush link building strategy guide
- LifeStraw travel accessories
Long-Tail Anchors
Long-tail anchors are the best choice for your website. They are keyword rich, meaning they include keywords in the anchor text that help search engines find your content. This is because search engines will rank your content higher if they can associate it with the target keyword.
Short-tail anchors are not as good as long-tail anchors. They are not as keyword rich, and they don’t include the target keyword in the anchor text. This is because search engines will not rank your content as high if they can’t find the target keyword.
It is important to use both types of anchors to increase your website’s ranking in search engines. Try using a mix of long- and short-tail anchors to get the best results.
Long-Tail Anchor Examples:
- Read more about keyword research on the Semrush blog
- Why duplicate content is bad for SEO
- Remember when Amazon was a used bookstore?
Conclusion
Anchor text is key when it comes to SEO, and it’s something that you should be paying attention to if you want your website to rank higher in search engine results. By using high-quality anchor text, you can help users find your site more easily and increase the likelihood of them clicking through to your pages. Make sure that the anchor text that you choose is relevant to your website topic and target audience, and don’t forget to add it to all of the important elements on your website.
How To Find Out What Backlinks Your Website Already Has
If you’re serious about getting your website to rank higher in search engine results pages, then you need to be building backlinks. Backlinks are incoming links from other websites to yours, and they act as a vote of confidence for your site. The more backlinks you have, the better your chances of ranking higher.
But before you start building backlinks willy-nilly, it’s important to first find out what backlinks your website already has. This way, you can avoid wasting time and effort on links that may not even be counted by search engines.
There are a few different ways to find out what backlinks your website has. The easiest way is to use a tool like Google Search Console or Bing Webmaster Tools. These tools will show you all the websites that have linked to your site, as well as the anchor text they used.
If you don’t have access to either of these tools, you can also do a manual search on Google. Just enter the link:www.yourdomain.com into the search bar. This will bring up a list of all the websites that link to your site.
Once you have a list of all the backlinks your website has, you can start analyzing them to see if they’re helping or hurting your ranking chances. If you see any low-quality links, or links with spammy anchor text, you may want to consider getting rid of them. On the other hand, if you see a lot of high-quality links with relevant anchor text, you’re on the right track!
If you want to learn more about backlinks and how to get them, check out our complete guide to link building.
Backlink Analysis As A Powerful SEO Tactic
Backlink analysis is a powerful SEO tactic that can help you understand the link popularity of your website and improve your search engine rankings. By analyzing the links pointing to your site, you can identify opportunities to build more backlinks and improve your visibility in search engines.
In addition to improving your search engine rankings, backlink analysis can also help you troubleshoot any problems with your website’s linking structure. By identifying which websites are linking to your site, and how popular those sites are, you can make changes to your linking strategy to improve your website’s link popularity.
To get started with backlink analysis, you’ll need to use a tool like Google Webmaster Tools or Bing Webmaster Tools. These tools will provide you with a list of websites that are linking to your site, as well as the anchor text used to link to your site. You can then use this information to improve your website’s linking structure.
If you’re not familiar with backlink analysis, don’t worry – it’s actually quite simple. Basically, all you need to do is take a look at the links pointing to your site and see how popular those sites are. The more popular the site linking to your site, the better your chances of ranking high in search engine results pages (SERPs).
Of course, backlink analysis isn’t the only way to improve your website’s link popularity. There are a number of other things you can do to increase your link popularity, such as:
- Creating high-quality content that other websites will want to link to
- Participating in online forums and discussion boards
- Submitting articles to article directories
- Creating social media accounts and participating in social media communities
All of these activities can help you build backlinks to your website and improve your link popularity. However, backlink analysis is still one of the most powerful tools you can use to improve your website’s search engine rankings. So if you’re serious about improving your website’s ranking in SERPs, make sure you start using backlink analysis today.
A Step-By-Step Guide To Finding and Checking Any Website's Backlinks
The process of finding and checking backlinks is actually quite simple. Here’s a step-by-step guide:
1. Use a search engine to find websites that are similar to yours.
2. Visit each website and look for a “Links” or “Resources” page.
3. On each of these pages, look for links to your website.
4. Make a note of any backlinks you find.
With this process, you should be able to easily find and check any website’s backlinks. Just remember to take your time and check each link carefully for following. This will help you avoid any potential problems down the road.
>> Authority: Any website’s backlinks are a good indicator of its authority. If a website has many high-quality backlinks, it’s likely that it’s an authoritative site. On the other hand, if a website has mostly low-quality backlinks, it’s probably not very authoritative.
>> Relevance: The relevance of a backlink is also important. A relevant backlink is one that comes from a website that’s related to your own. For example, if you have a website about SEO, it would be beneficial to get a backlink from another SEO website. However, if you have a website about dogs, it wouldn’t make much sense to get a backlink from a website about SEO.
>> Anchor Text: The anchor text of a backlink is the text that’s used to link to your website. For example, if someone links to your website with the anchor text “SEO tips” that’s a keyword-rich backlink. Keyword-rich backlinks are more valuable than generic links because they show that the linking website is actually talking about your website.
>> Follow vs. Nofollow: Links can be either follow or nofollow. Follow links, pass along link juice and help improve your website’s SEO. Nofollow links, on the other hand, don’t pass along link juice and don’t really help with SEO Services. That being said, nofollow links are still valuable because they can help bring traffic to your website.
Now that you know how to find and check any website’s backlinks, it’s time to start building some for your own site. The best way to do this is to create high-quality content that other people will want to link to. Once you have some great content, reach out to other websites in your niche and ask them to link to your content. If you do this consistently, you’ll slowly but surely start to build up a strong backlink profile. And as we all know, a strong backlink profile is essential for good SEO.
7 awesome backlink checker tools
The SEO world is filled with all sorts of different tools. Backlink checker tools are no different – there are a ton of them out there, each promising to provide you with the most accurate and up-to-date information about your backlinks.
So, which ones should you use? Here are 7 of the best backlink checker tools:
1. Ahrefs
2. SEMrush
SEMrush is also known for its user-friendly interface and its ability to provide insights that can help you improve your SEO strategy.
Pricing: SEMrush offers four different pricing plans, starting at $99.95/month.
3. Moz Pro
Moz Pro is a popular SEO tool that offers a suite of features, including a backlink checker tool. Moz Pro’s backlink checker tool provides users with:
Moz Pro is also known for its user-friendly interface and its ability to provide insights that can help you improve your SEO strategy.
Pricing: Moz Pro offers four different pricing plans, starting at $99/month.
4. BuzzSumo
BuzzSumo is a popular tool that offers a suite of features, including a backlink checker tool.
BuzzSumo is also known for its user-friendly interface and its ability to provide insights that can help you improve your SEO strategy.
Pricing: BuzzSumo offers four different pricing plans, starting at $99/month.
5. Linkody
Linkody is a popular backlink checker tool that offers a suite of features, including:
Linkody is also known for its user-friendly interface and its ability to provide insights that can help you improve your SEO strategy.
Pricing: Linkody offers four different pricing plans, starting at $9.90/month.
6. Majestic
Majestic is a popular backlink checker tool that offers a suite of features, including:
Majestic is also known for its user-friendly interface and its ability to provide insights that can help you improve your SEO strategy.
Pricing: Majestic offers four different pricing plans, starting at $49.99/month
7. Monitor Backlinks
Monitor Backlinks is a popular backlink checker tool that offers a suite of features, including:
Monitor Backlinks is also known for its user-friendly interface and its ability to provide insights that can help you improve your SEO strategy.
Pricing: Monitor Backlinks offers four different pricing plans, starting at $24.90/month.
These are just a few of the many backlink checker tools available on the market today. When choosing a tool, it’s important to consider your needs and budget.
If you’re looking for a comprehensive backlink checker tool, Moz Pro and SEMrush are both great options. If you’re looking for a more budget-friendly option, Linkody and Monitor Backlinks are both good choices.
No matter which tool you choose, using a backlink checker is a great way to monitor your backlink profile and ensure that your link building efforts are paying off.
If you’re serious about improving your website’s SEO, then you need to focus on building backlinks. By following the steps in this guide, you’ll be well on your way to building a strong backlink profile and improving your SEO. So what are you waiting for? Start building those backlinks!
The BEST Link Building Strategy – Results Based
There’s no doubt that link building is one of the most important aspects of SEO. In fact, it’s so important that Google has made it a key ranking factor in their algorithm.
So, what is the best link building strategy?
The answer is simple: the one that gets you results.
And, results can mean different things for different businesses. For some, it might be increasing organic traffic by getting more links from high-quality websites. For others, it might be improving their search engine rankings for certain keywords.
Whatever your goal is, the best link building strategy is the one that helps you achieve it.
Here are a few things to keep in mind when choosing a link building strategy:
1. Make sure it's aligned with your overall SEO strategy.
Your link building strategy should support your overall SEO goals. For example, if your goal is to increase organic traffic, then you’ll want to focus on strategies that will help you get links from high-quality websites.
2. Choose a strategy that you're comfortable with.
There are many different link building strategies out there, so it’s important to choose one that you’re comfortable with. If you’re not comfortable with a certain approach, then it’s likely that you won’t see the best results.
3. Be patient and consistent.
Link building takes time and effort, so it’s important to be patient and consistent with your strategy. Rome wasn’t built in a day, and neither are high-quality links.
4. Track your progress.
It’s important to track your progress so that you can see what’s working and what’s not. This will help you make necessary adjustments to your strategy along the way.
5. Hire someone if needed.
If you’re not comfortable with link building or don’t have the time to do it yourself, then consider hiring someone to do it for you. There are many reputable agencies and freelancers out there who can help you with your link building efforts.
The bottom line is that the best link building strategy is the one that gets you results. So, take some time to consider your goals and choose a strategy that you’re comfortable with. Then, be patient and consistent with your efforts, and track your progress along the way.
9 Evergreen Link Building Techniques
1. Find guest blogging opportunities
One of the best ways to get high-quality backlinks is to guest blog on popular industry websites. When you contribute an article to another website, you can typically include a link back to your own site in your author bio. This is a great way to get exposure for your website while also building up your link portfolio.
To find guest blogging opportunities, simply use Google search operators such as “your niche + guest post” or “your niche + write for us.”
2. Create informative infographics
People love visual content, and infographics are a great way to make complex information more digestible. They’re also extremely shareable, which means they can help you earn high-quality backlinks from other websites.
To increase your chances of success, make sure your infographics are informative and visually appealing. You can also promote them on social media and other website platforms to get more people to view and share them.
3. Write detailed blog posts
Another great way to earn high-quality backlinks is to create in-depth, detail-oriented blog content. This type of content tends to be extremely shareable, which means it can help you earn links from other websites.
To increase the reach and impact of your blog posts, make sure to promote them on social media and other online channels. You can also submit them to popular blog directories, which can help you earn even more links.
4. Develop helpful resources and tools
If you develop helpful resources and tools (such as calculators, converters, etc.), other websites will be more likely to link to them. This is because these types of resources can be extremely useful for website visitors, which makes them valuable assets for other websites.
To get the most out of this link building technique, make sure your resources are truly helpful and easy to use.
5. Create comprehensive listicles
Listicles are a type of blog post that includes a list of items, tips, or resources. They’re typically very shareable, which makes them a great way to earn backlinks from other websites.
To increase the reach and impact of your listicles, make sure to promote them on social media and other online channels. You can also submit them to popular blog directories, which can help you earn even more links.
6. Participate in online forums
Another great way to get high-quality backlinks is to participate in online forums related to your industry or niche. When you add value to these discussions, other users will be more likely to click on your website links.
To find relevant forums, simply use Google search operators such as “your niche + forum” or “your niche + discussion.” Once you’ve found a few active forums, take some time to contribute valuable insights and perspectives.
7. Conduct expert interviews
If you interview experts in your industry or niche, you’ll be able to get high-quality backlinks from their websites. This is because these types of interviews tend to be highly shareable, which means they have the potential to reach a wide audience.
To increase the reach and impact of your interviews, make sure to promote them on social media and other online channels. You can also submit them to popular blog directories, which can help you earn even more links.
8. Leverage social media platforms
Social media platforms such as Twitter and LinkedIn offer great opportunities for link building. This is because you can share your website content with a large audience, which increases the chances that other websites will link to it.
To get the most out of this link building technique, make sure to share high-quality content that is truly valuable to your audience.
9.Submit articles to popular directories
If you submit articles to popular online directories, you’ll be able to get high-quality backlinks from these websites. This is because these directories typically have a lot of website traffic, which means your articles will have the potential to reach a wide audience.
To find relevant directories, simply use Google search operators such as “submit article” or “article directory.” Once you’ve found a few popular directories, take some time to submit your best articles.
Link building is an essential part of any SEO strategy. By using these evergreen link building techniques, you’ll be able to get high-quality backlinks that will help improve your website’s search engine rankings.
Link Building FAQs
The short answer is no, link building is not dead. Despite all of the changes that have taken place in the SEO landscape over the past few years, link building remains an important ranking factor for search engines.
However, the way that links are built has changed significantly. The days of spammy link building practices are long gone, and today, links must be earned through high-quality content and strategic outreach.
If you’re looking to build links that will improve your search engine rankings, focus on creating great content and promoting it to the right people. Link building may have changed, but it’s still an essential part of SEO.
There is no one-size-fits-all answer to this question, as the best link building strategy will vary depending on the goals of your website and the resources at your disposal. However, there are some general principles that can be applied to any link building effort in order to increase the chances of success.
First and foremost, your link building strategy should be focused on quality over quantity. It is much better to have a handful of high-quality links than a large number of low-quality ones. This is because search engines place a lot of emphasis on the quality of links when determining rankings, so it is essential to focus on acquiring links from reputable sources.
Another important consideration is diversity. Your link profile should ideally contain links from a variety of different sources, including websites, blogs, social media platforms, and directories. This diversity will not only make your link profile appear more natural to search engines, but it will also give you a wider range of traffic sources to draw from.
Finally, your link building strategy should be flexible and adaptable. The landscape of SEO is constantly changing, so it is important to be able to adjust your tactics as necessary in order to stay ahead of the curve. By being prepared to change up your approach when needed, you can ensure that your link building efforts are always effective.
No, you don’t need permission to backlink to another site. However, if you’re planning on linking to a specific page or post on that site, it’s always a good idea to check with the site owner or administrator beforehand. That way, you can be sure that they’re okay with you sharing their content.
In general, though, most website owners and administrators are happy to have their content shared as long as it’s done in a respectful and appropriate manner. So feel free to go ahead and link away!
The most common link building strategy is to create high-quality content that other websites will want to link to. This can be done by writing informative blog posts, creating helpful infographics, or creating videos that offer valuable information. Once you have created this content, reach out to other websites and ask them to link to your content. If they see that your content is high-quality and useful, they will likely agree to link to it.
There are a few different methods that you can use in order to determine the authority of a website that gives you a backlink. One method is to check the PageRank of the site. If the site has a high PageRank, then it is likely that it is an authority site. Another method is to check the Alexa Rank of the site. If the site has a high Alexa Rank, then it is also likely that it is an authority site. Finally, you can check the number of backlinks that the site has. If the site has a lot of backlinks, then it is likely that it is an authority site.
Conclusion: Link Building Strategies
By focusing on creating quality content and reaching out to relevant websites and bloggers, you can build links that will actually help your website rank higher in search engines. And the best part? You don’t have to spend hours upon hours networking or pitching potential link partners. With a little bit of effort, you can see great results from your link building campaign. So what are you waiting for? Start putting these tips into practice today!
8 link building strategies that works in 2022
There are a few key factors that you should look for when determining what makes a good backlink. These include:
1. The relevancy of the linking site to your own
2. The PageRank of the linking site
3. The number of links on the page
4. The quality of the content on the page
5. The anchor text used in the link
All of these factors play a role in how valuable a backlink will be to your site. Keep these in mind when assessing potential backlinks and you’ll be sure to find ones that will be helpful to your site.
Link Building Strategy 01 - Guest Posting
If you’re looking to build links to your website, one strategy you can use is guest posting. Guest posting involves writing an article for another website in your industry, with a link back to your own site included in the author byline or somewhere else in the article.
This approach can be effective because it allows you to tap into a new audience that may be interested in what you have to say. And, if the website you’re guest posting on is respected and popular, that link can also help improve your own site’s search engine ranking.
When pursuing a guest posting strategy, it’s important to focus on quality over quantity. That means it’s better to write one well-received article for a top-tier website than it is to write a dozen articles for lesser-known sites.
It can also be helpful to focus on relationships when guest posting. If you build a good rapport with the editors of the website you’re writing for, they may be more likely to consider your pitches in the future and could even help promote your work to their audience.
How to find Guest Posting site
The best way to find guest posting sites is to search for them using Google. Just enter a query and you’ll get plenty of results.
- Niche + write for us
- Niche + guest posting sites
- Niche + submit guest post
Once you’ve found some potential sites, take a look at their submission guidelines to see if they’re a good fit for your article. Make sure to read the guidelines carefully, as some sites have very specific requirements.
If everything looks good, go ahead and submit your article! Be sure to follow up with the site owner afterwards to make sure they received it okay.
Link Building Strategy 02 - Steal Your Competitors Backlinks
Today we’re going to be talking about link building strategy number two, which is stealing your competitor’s backlinks.
Now, this may sound a little bit underhanded, but it’s actually a perfectly legitimate way to get links to your own website. After all, if your competitor has a link from a high-quality website, then that means that website is likely to link to you as well.
There are a few different ways you can go about finding your competitor’s backlinks using various seo tools such as
Semrush
Ahref
Ubersuggest
Moz Pro
Majestic SEO
Once you’ve found some popular articles, take a look at the backlinks and see if any of them are pointing to your competitor’s website.
Once you’ve found some potential backlinks, the next step is to reach out to the site owners and ask if they’d be willing to link to your website as well.
If you have a good relationship with them, they may be more likely to say yes. However, even if they don’t agree to link to you right away, it’s still worth trying because they may eventually change their mind.
Link Building Strategy 03 - Forums
Forum marketing can be a great way to build links and generate traffic. But it can also be a great way to get banned from forums if you’re not careful.
Here are a few things to keep in mind when using forums for link building:
- Don’t spam the forum with your links. This will just get you banned.
- Do participate in the discussion and add value. People will be more likely to click on your links if they see that you’re an active, helpful member of the community.
- Use your signature file wisely. Most forums allow you to include a signature file with your posts. Use this space to include a link to your website or blog, but don’t go overboard with the number of links or the size of the signature.
- Search for forums that are relevant to your niche. There’s no point in wasting your time on a forum that nobody reads or that has nothing to do with your topic.
- Check the forum rules before posting. Each forum has its own set of rules, so make sure you know what they are before you start posting. Breaking the rules will just get you banned.
Following these simple guidelines, you can use forums as a great way to build links and generate traffic back to your website or blog. Just don’t spam the forums or you’ll be sorry!
Link Building Strategy 04 - Resource Pages
If you want to get your site in front of as many people as possible, resource pages are a great way to do it.
Resource pages are essentially lists of links to other websites that provide useful information on a given topic.
For example, if you have a website about dog training, you could create a resource page that lists all of the best dog training websites.
Not only will this help your site get more traffic, but it will also improve your search engine rankings, since Google likes sites that link to other high-quality websites.
To find resource pages that you can contribute to, simply do a Google search for “[topic] + resource page.” For example, if you’re in the fitness niche, you could search for “fitness resource page.”
Once you find a few resource pages that are relevant to your site, reach out to the webmaster and ask if they would be interested in adding your site to their list.
In most cases, they’ll be happy to oblige, and you’ll get a valuable link back to your site. Just make sure that the resource page is high-quality and relevant to your site, or else it could hurt your search engine rankings.
Resource pages are a great way to get links to your site and improve your search engine rankings. So if you’re not already taking advantage of them, start today!
Link Building Strategy 05 - Broken Links
One of the most effective ways to get high-quality links is to find and fix broken links on other websites.
Broken links are those that lead to 404 error pages. They can occur for a variety of reasons, such as when a page is moved or renamed, or when a website is taken down altogether.
When you come across a broken link, you can contact the website owner and let them know. In many cases, they’ll be happy to update the link to point to the correct page.
Not only will this help the website owner, but it will also give you a valuable link back to your own site. And since broken links are often indicative of outdated or irrelevant content, fixing them can also improve your site’s reputation and search engine ranking.
To find broken links on other websites, you can use a tool like
Semrush
Ahref
Uber Suggest
Once you’ve found some, simply contact the website owner and let them know. With a little effort, you can quickly build up a valuable link portfolio.
Link Building Strategy 06 - Skyscraper Technique
The skyscraper technique is a link building strategy that involves creating content that is significantly better than anything else that exists on the web.
The goal is to create something so good that people can’t help but link to it.
There are a few key components to making this strategy work:
If you can do all of these things, you’ll be well on your way to building links with the skyscraper technique.
One important thing to keep in mind is that this technique takes a lot of time and effort. It’s not something that you can just do on a whim and expect to see results.
But if you’re willing to put in the work, the rewards can be well worth it.
Link Building Strategy 07 - Reverse Image Search
Reverse image search is a method of searching for images based on their visual content, rather than their text content.
This can be useful for finding websites that are using your images without linking to them, or for finding similar images that you can use for your own purposes.
To do a reverse image search, simply go to Google Images and upload the image you want to search for, or enter the URL of the image.
Google will then show you a list of websites that contain that image.
You can then contact those websites and ask them to link to your website, or use the images for your own purposes.
Thanks for reading! We hope this strategy was helpful to you.
Link Building Strategy 08 - Relevant Blog commenting
One of the most effective ways to increase your website’s link popularity is to comment on relevant blogs. By leaving thoughtful and insightful comments on high-quality blogs, you can attract attention to your website and build relationships with other bloggers in your niche.
When choosing which blogs to comment on, look for those that are relevant to your niche and have a high PageRank.
When leaving a comment, be sure to add value to the conversation by offering your insights and perspectives. If you simply leave a “Great post!” or “I agree!” comment, you’re not likely to get much attention. But if you take the time to write a well-thought-out comment that adds to the discussion, you’re more likely to get noticed.
In addition, be sure to include a link back to your website in your signature or profile when leaving a comment. This will help to increase the visibility of your site and attract more visitors.
