What is Local SEO
Whenever we want to search for something we turn to the search engines even if it is the small local shops near us. As per the statistics, local searches are rapidly changing, which is helping local businesses grow more than ever. All this is possible with the help of Local SEO but many local businesses show their skepticism towards Local SEO.
Create a buzz and welcome your customers at your doors!
There is a simple rule that is followed when it comes to creating your online presence. Create a buzz within online communities to get more traction. Most of the searches are location-targeted so being at the top of the listings of your city and area. This is the ultimate way to tell you, customers, you are ready to welcome them at your doors.
Dominate the search listings and the niche in your city or region!
The ability to search and find even the smallest things on the internet has benefited all small and medium-sized businesses. From the vegetable vendors, milk vendors, daily needs shops to the franchised outlets can be located on the internet therefore, the local searches are booming. So, local SEO is leveraged using the geo-focused SEO strategy. This put you ahead on the listings as well as a niche in your city or region.
Most Popular Questions
Local SEO is all about Location! It is the best way to get your shop in front of your potential customers living in and around your region. Local SEO includes all the elements of SEO i.e. on-page optimization, linking building, content, keywords, etc, along with focusing on local/geographical aspects.
When it comes to local SEO the crawlers from search engines look for local elements like profiles, listings, links, content, etc. Local SEO focuses on a particular city and area. The stronger the local SEO strategy the better Google starts associating the areas with your shop/business. Once Google starts recognizing the location, it boosts up your rankings as well as profile.
Another benefit of local searches is that you get precise and relevant results. The most vital elements are directions, hours of operation, availability of products/resources, and the specific location. This is why any good digital marketing agency will focus on listing, the profile of Google my business, and the social media profiles.
Citations are another important element of Local SEO therefore your ‘NAP’ i.e. is the name, address, and phone number should be up-to-date on the listings. It not only increases the trust among your customers but also helps them to easily contact them and spot your shop.
Reviews are also extremely important as most of the customer’s decision making depends on this word of mouth. Good reviews always upscale your sales and enhance your leads generation. Also, it helps you rank the listings.
Local SEO is preferred over SEO when you want to increase the lead generation for the physical shops/offices. It includes cafes, restaurants, doctors, real estate offices, garages, etc. To rank on the listings you have to make sure that it pops up in the SERPs.
You would vouch for SEO if your business is online then your target audience is not limited.
As per the survey executed globally by Ahref , the ratio of people searching for local information is 80% through Google maps and through near me searches. The percentage of lead conversion or offline purchase within a day is also 80%. With some much potential in-store, your client would go for local SEO.
Another convincing reason is that apart from the official work all the other activities are carried out through mobile phones. From searching for local agents, doctors, restaurants to contacting them, everything is done using a mobile phone. The results of the same survey state that 80% of the total users search for local information through their phones. Almost 78% of local searches are converted into physical purchases. And 71% of users say they visit the online profile and search the location of the place before visiting it for the first time.
The above reasons are evident that local SEO is a really powerful tool for business. It provides your business with greater exposure and helps you to be top of the listings. You can dominate your niche and region with an exceptional local SEO strategy. To be honest, since the local businesses are dependent on offline sales and physical visits, they can not afford to fail at local SEO. Especially, when everyone is opting for online marketing. Users want everything rapidly and at their fingertips, so they must spot you in the top three searches.
While building the profile or online presence make sure your agency provides all the basic information about your business. This information includes – contact, location, hours, direction, and reviews. This information is eventually going to lead your customers towards your location.
Want to beat the local competition and increase the visibility in local search? Then make sure you perform these three things and you do it right – optimize the profile of Google My Business, Polish the on-page SEO, and be consistent with the online presence.
Optimizing Google My Business is the ultimate way to boost the local search ranking and top its local listings. Optimizing means that you are active while choosing the correct categories, getting reviews, adding pictures, being responsive, and many other activities.
Make sure you create the local listings of your business across all directories related to your niche and region. More the local listings, the more Google trusts you and the higher your business will rank on local SERPs.
Creating and optimizing your website is a parameter of a successful local SEO strategy. Adding geo-specific pages, on-page elements, relevant content focusing on the local market, etc. will make your local SEO strategy wholesome.
Focusing on the website content is essential as it helps in ranking in the searchers. Writing about location, area, local industry news will make your website more engaging for the audience. Along with the users, it will also be appealing to Google, which helps your profile to be recognised as a member of the local community.
Another powerful tool is inbound links that will increase the local ranking. Inbound links provide you with two main benefits – getting recognized as a legitimate business by Google and raising the domain authority.
The backbone of all the above activities is SEO! Building an impressive link profile, optimizing meta description, and using relevant keywords are the proven tactics to gain organic traffic.
Now, these are all the technical tools or activities that we spoke about but another important factor is consistency. Google focuses on user experience by providing accurate and relevant information. This is why you should strive to be updated with all your details. Ensure that your Name, Address and Phone Number (NAP) is consistent and updated across all reviews, directories, website, inbound links, social media profiles, etc.
Local SEO is built with a targeted and strategic approach to successfully create an impressive online presence.
If you can make an impressive Google My Business profile you will be able to bite off more than you can chew which means you can be on the top of the local listings. These local listings are really important for local searchers. If anything goes wrong you’ll be missed by your potential customers.
Let’s understand Google My Business in and out. Speaking in technical terms it is an interface that helps you create a desired online presence or a brand image across all Google platforms, which includes SERPs, maps, reviews, and other elements. The first step to operate this interface is by creating a profile. This business profile is best optimized by the following elements – reviews, maps, contact details, photos, website, business hours,business details, cateogry, etc. So, it gives your customers every little detail of your business.
The reason behind why Google launched such an interface is that Google’s culture is user experience-centric and for that, it strives to provide legitimate information to its users. Google my business is designed so that they can verify whether your business can meet Google’s as well as it’s users’ needs. So, it is evident that to top the local search your
Google My Business profile should be well-optimized. This is the most effective and quickest way to beat the list of Local SEO. Commence by claiming to Google my business page and then optimize your profile.
Most of the local searchers are carried out through mobile phones as organic results are shown in the top just below the fold. Therefore it is important to optimize the profile and become a part of local searches on Google.
Online Marketing is all about visibility. To be seen or spotted you can always take the help of third-party sites, which are dependent on Google. These third-party sites always prefer featuring the businesses, who have a well-optimized Google My Business profile.
One more way to bag a top position on the listings is by the good and positive reviews as it increases the trust level of Google as well as the users. It helps you gain star ratings, which often helps your customers in decision making.
Along with Google My Business, it also refers to other citations to verify the information. So, it is necessary to build citations across all directories relevant to your business. Make sure you share the same information on every directory while making a listing.
Again, we would focus on consistency. Keep your Google My Business up-to-date at all times. If you follow consistency and accuracy it will increase the trust level about your brand.
Citations are one of the basic elements of local SEO. If done correctly it can help your business to top the local listings. When your agencies mention citations, they are referring to a group of business listings on different sites. The most favored type of citations is online directories. The minimum amount of information required is Name, Address, Contact (NAP).
There are many different types of citation websites for each business niche you can think of. For Local SEO popularly used citation is Google My Business, Yelp, Facebook, etc plus there are hundreds of other websites that provide multiple citation categories to serve the various niche available.
The reason why citations are important is that they help you rank on the local listings. If your business is listed, then these websites send signals to Google, which improves the rankings and way Google recognises your business.
When it comes to picking up the right kind of citations you may find obstacles like time or money constraints. So, initially focus on the relevant online directories. Digital Aura can help you with local citation and with local SEO for your business.
There are some necessary steps that you will have to take to optimize the citations. These steps include – updating the NAP consistently, adding your top keywords in your business descriptions. This will also help Google understand your business better. Link your website’s location page directly with the citation. Along with the business’s main category choose the right kind of secondary categories, which will help your business rank on secondary keywords. Add pictures that act as a description of your services/products and positive reviews, these help gain more trust in your business.
Count every money spent! If you are spreading your capital on local SEO but are neglecting to measure its results then you are missing out on every opportunity of growing your business.
Measuring local SEO involves a proper tracking set-up. This set-up will help you pinpoint what is working for your business and what is not. Measuring local SEO is possible by an easy simple Google Analytics tracking code.
Generally, digital marketing professionals count how many people clicks /visits on your website but measuring only this is not enough. As they can know all they want through your Google My Business Account and do not need to visit your website. Thus, getting insights from your Google My Business profile is also essential.
GMB can offer significant data to help you figure out whether your local SEO strategy is working or not. Conversations come in many forms – clicks and impressions on listings, submissions, live chat, getting quotes, phone calls, appointments, bookings, etc. GMB can only tell you about all activities.
As there are many factors involved in local SEO and the strategies are made as per the needs of your business. Giving an exact figure is impossible plus we at Digital Aura do not believe in giving fake promises.
Nevertheless, we understand that if you are going to invest a certain amount of capital in something that you know too little about, you will surely be concerned about the costs. Plus the plans and costs have always been a decision making as well as a comparison factor between agencies.
When it comes to digital marketing, it is proven that the less the cost the bigger the risk. Thus, more than the price you need to focus on who can create the right strategy as per the requirements of your business.
Cheap plans can later get expensive due to various penalties. Now, give us a moment to explain the above statement. Cheaper plans would not allow the professionals you hired to build and optimize relevant links as well as your GMB profile. Besides, they will also fail to create good quality local content. And you will not realize it until it’s time for the professionals to show you results.
It is evident that local SEO takes time thus it’s a simple equation – pay more for more time. Along with that, you should associate with an agency that has a positive reputation to enhance the results.
Many other elements affect the price of Local SEO like
- If your business belongs to a competitive sector then you need to invest comparatively more
- Whether or not your office/shop/agency is located in multiple areas. Ranking on the local listing of each location costs more.
You are investing your capital and time in Local SEO so it is natural for you to wonder how much time will it take to show the results. Well, in the case of Local SEO, results may take time and therefore, there’s no spell to help you jump straight to the top of SERPs.
If you are starting from scratch then it will take a comparatively longer time than if you have an initial solid foundation. An already claimed Google My Business profile, other special media profile, and a well-featured website will help you get quick results.
It is essential to hire an expert rather than trying DIY tactics for Local SEO. This DIY approach does not guarantee results and even take longer to show outcomes. If you hire professionals that would work dedicated towards your success.
Another factor that should be taken into consideration is the budget. The more budget you can invest the quicker results you will experience. Dedicating a larger budget allows you to try out various tactics, build more links, create and post more content, etc.
Consider Local SEO as a long term process if you want consistent results. It is important to be patient while building the online presence business, as it is the foundation.
The real challenge is to be consistent with your efforts because the minute you stop being active it will affect everything you have done now.
We understand local businesses and how they work, which is very important for Local SEO. We precisely know your target audience and how they try to search for your products and services.
You do not want an anonymous SEO handling the online reputation of your business. If Digital Aura becomes your SEO partner then we promise you to fully understand your business, your sector/market, the challenges involved, and your business goals to provide you with an effective Local SEO strategy. We prioritize what Google wants instead of giving your consumers exactly what they are looking for so that they choose your business over all the other options.
The Loca SEO strategy at Digital Aura is data-driven. In the end, we only think about how to attract more customers and increase sales as well as revenue. We do not focus on meaningless numbers or statistics but create a strategy that will help you reach your goal in your budget.
Anyone can create a GMB profile and add a few blogs to start your Local SEO. Rather if you choose to work with Digital Aura, our team will map a comprehensive strategy to take your business to a significant level. Our strategies are compiled with local expertise and technical requirements. You can blindly rely on us as Digital Aura does everything ethically and honestly. Although, you have to keep a little patience as we do not use tactics that might work overnight but will make you pay penalties later.
Our supremely talented and knowledgeable team makes Digital Aura the best company for Local SEO. Our professionals are highly experienced to handle Local SEO for every type of business whether it is service-based or product-based, from B2B to B2C. Aligning with the requirements of your business we create phenomenal Local SEO strategies that help you reach your business goals. Transparency is Digital Aura’s utmost priority and therefore, we always keep you informed what steps are being taken and why.