There are a few key factors that you should look for when determining what makes a good backlink. These include:
1. The relevancy of the linking site to your own
2. The PageRank of the linking site
3. The number of links on the page
4. The quality of the content on the page
5. The anchor text used in the link
All of these factors play a role in how valuable a backlink will be to your site. Keep these in mind when assessing potential backlinks and you’ll be sure to find ones that will be helpful to your site.
Link Building Strategy 01 - Guest Posting
If you’re looking to build links to your website, one strategy you can use is guest posting. Guest posting involves writing an article for another website in your industry, with a link back to your own site included in the author byline or somewhere else in the article.
This approach can be effective because it allows you to tap into a new audience that may be interested in what you have to say. And, if the website you’re guest posting on is respected and popular, that link can also help improve your own site’s search engine ranking.
When pursuing a guest posting strategy, it’s important to focus on quality over quantity. That means it’s better to write one well-received article for a top-tier website than it is to write a dozen articles for lesser-known sites.
It can also be helpful to focus on relationships when guest posting. If you build a good rapport with the editors of the website you’re writing for, they may be more likely to consider your pitches in the future and could even help promote your work to their audience.
How to find Guest Posting site
The best way to find guest posting sites is to search for them using Google. Just enter a query and you’ll get plenty of results.
- Niche + write for us
- Niche + guest posting sites
- Niche + submit guest post
Once you’ve found some potential sites, take a look at their submission guidelines to see if they’re a good fit for your article. Make sure to read the guidelines carefully, as some sites have very specific requirements.
If everything looks good, go ahead and submit your article! Be sure to follow up with the site owner afterwards to make sure they received it okay.
Link Building Strategy 02 - Steal Your Competitors Backlinks
Today we’re going to be talking about link building strategy number two, which is stealing your competitor’s backlinks.
Now, this may sound a little bit underhanded, but it’s actually a perfectly legitimate way to get links to your own website. After all, if your competitor has a link from a high-quality website, then that means that website is likely to link to you as well.
There are a few different ways you can go about finding your competitor’s backlinks using various seo tools such as
Semrush
Ahref
Ubersuggest
Moz Pro
Majestic SEO
Once you’ve found some popular articles, take a look at the backlinks and see if any of them are pointing to your competitor’s website.
Once you’ve found some potential backlinks, the next step is to reach out to the site owners and ask if they’d be willing to link to your website as well.
If you have a good relationship with them, they may be more likely to say yes. However, even if they don’t agree to link to you right away, it’s still worth trying because they may eventually change their mind.
Link Building Strategy 03 - Forums
Forum marketing can be a great way to build links and generate traffic. But it can also be a great way to get banned from forums if you’re not careful.
Here are a few things to keep in mind when using forums for link building:
- Don’t spam the forum with your links. This will just get you banned.
- Do participate in the discussion and add value. People will be more likely to click on your links if they see that you’re an active, helpful member of the community.
- Use your signature file wisely. Most forums allow you to include a signature file with your posts. Use this space to include a link to your website or blog, but don’t go overboard with the number of links or the size of the signature.
- Search for forums that are relevant to your niche. There’s no point in wasting your time on a forum that nobody reads or that has nothing to do with your topic.
- Check the forum rules before posting. Each forum has its own set of rules, so make sure you know what they are before you start posting. Breaking the rules will just get you banned.
Following these simple guidelines, you can use forums as a great way to build links and generate traffic back to your website or blog. Just don’t spam the forums or you’ll be sorry!
Link Building Strategy 04 - Resource Pages
If you want to get your site in front of as many people as possible, resource pages are a great way to do it.
Resource pages are essentially lists of links to other websites that provide useful information on a given topic.
For example, if you have a website about dog training, you could create a resource page that lists all of the best dog training websites.
Not only will this help your site get more traffic, but it will also improve your search engine rankings, since Google likes sites that link to other high-quality websites.
To find resource pages that you can contribute to, simply do a Google search for “[topic] + resource page.” For example, if you’re in the fitness niche, you could search for “fitness resource page.”
Once you find a few resource pages that are relevant to your site, reach out to the webmaster and ask if they would be interested in adding your site to their list.
In most cases, they’ll be happy to oblige, and you’ll get a valuable link back to your site. Just make sure that the resource page is high-quality and relevant to your site, or else it could hurt your search engine rankings.
Resource pages are a great way to get links to your site and improve your search engine rankings. So if you’re not already taking advantage of them, start today!
Link Building Strategy 05 - Broken Links
One of the most effective ways to get high-quality links is to find and fix broken links on other websites.
Broken links are those that lead to 404 error pages. They can occur for a variety of reasons, such as when a page is moved or renamed, or when a website is taken down altogether.
When you come across a broken link, you can contact the website owner and let them know. In many cases, they’ll be happy to update the link to point to the correct page.
Not only will this help the website owner, but it will also give you a valuable link back to your own site. And since broken links are often indicative of outdated or irrelevant content, fixing them can also improve your site’s reputation and search engine ranking.
To find broken links on other websites, you can use a tool like
Semrush
Ahref
Uber Suggest
Once you’ve found some, simply contact the website owner and let them know. With a little effort, you can quickly build up a valuable link portfolio.
Link Building Strategy 06 - Skyscraper Technique
The skyscraper technique is a link building strategy that involves creating content that is significantly better than anything else that exists on the web.
The goal is to create something so good that people can’t help but link to it.
There are a few key components to making this strategy work:
If you can do all of these things, you’ll be well on your way to building links with the skyscraper technique.
One important thing to keep in mind is that this technique takes a lot of time and effort. It’s not something that you can just do on a whim and expect to see results.
But if you’re willing to put in the work, the rewards can be well worth it.
Link Building Strategy 07 - Reverse Image Search
Reverse image search is a method of searching for images based on their visual content, rather than their text content.
This can be useful for finding websites that are using your images without linking to them, or for finding similar images that you can use for your own purposes.
To do a reverse image search, simply go to Google Images and upload the image you want to search for, or enter the URL of the image.
Google will then show you a list of websites that contain that image.
You can then contact those websites and ask them to link to your website, or use the images for your own purposes.
Thanks for reading! We hope this strategy was helpful to you.
Link Building Strategy 08 - Relevant Blog commenting
One of the most effective ways to increase your website’s link popularity is to comment on relevant blogs. By leaving thoughtful and insightful comments on high-quality blogs, you can attract attention to your website and build relationships with other bloggers in your niche.
When choosing which blogs to comment on, look for those that are relevant to your niche and have a high PageRank.
When leaving a comment, be sure to add value to the conversation by offering your insights and perspectives. If you simply leave a “Great post!” or “I agree!” comment, you’re not likely to get much attention. But if you take the time to write a well-thought-out comment that adds to the discussion, you’re more likely to get noticed.
In addition, be sure to include a link back to your website in your signature or profile when leaving a comment. This will help to increase the visibility of your site and attract more visitors.
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