- Home
- >
- Industries
- >
- Orthodontists
Digital Marketing for Orthodontists: Simple Ways to Get More Leads
Make your orthodontic practice stand out with tailored digital marketing. Learn the top strategies that bring in leads and convert clicks into booked appointments.
- Expert Insights Gained from Years of Experience in Health & Wellness Marketing
Table of content
- Why Do Orthodontists Need Online Marketing ?
- 7 Powerful Digital Marketing Strategies for Orthodontists
- SEO
- Local SEO
- Social Media Marketing
- Web Design
- Google Ads
- Meta Ads
- Youtube Ads
- Build a Successful Online Orthodontic Marketing Plan with Digital Aura
Additional Reading
- 20 Orthodontic Industry Statistics You Must Know
- 4 Tips for Orthodontists Advertising on Facebook
- Web Design Strategies for Orthodontists
Delivering Results for Chiropractic Practices
- Health industry experts
- Recognized for our communication, transparency, and impactful digital aura.
The journey to a perfect smile often starts online. Whether it’s researching options for braces, comparing Invisalign providers, or reading reviews — patients today trust Google and social media more than word of mouth alone. If you’re not visible online, you’re invisible to potential patients.
That’s why a strong digital presence isn’t optional—it’s critical.
Digital marketing for orthodontists helps you reach new patients, boost trust, and grow your brand. Whether you’re a solo orthodontist or a chain of clinics, the right digital tactics make all the difference.
If you’re ready to take your practice to the next level, let us help. Keep reading to discover the best internet marketing strategies tailored for orthodontists.
If you’re ready to take your practice to the next level, contact us to learn more about how our digital marketing services can help. Keep reading to discover the best internet marketing tactics tailored specifically for orthodontists.
Why Do Orthodontists Need Online Marketing?
Patients don’t just walk into a practice anymore—they Google it. Whether they’re considering braces, clear aligners, or early intervention for their kids, most start their search online. Over 70% of patients research providers online before making a decision, even when referred by a general dentist, 90% still look up the provider before booking an appointment. If your practice doesn’t appear in local search results or doesn’t have a professional website, you’re losing potential patients to your competitors.
With digital marketing, you can:
- Increase local visibility for services like Invisalign, braces, or jaw correction.
- Build credibility through reviews, social media, and branded content.
- Generate leads through targeted advertising.
- Turn website visitors into consultations.
Whether you’re a solo orthodontist or a multi-location practice, Digital Aura ensures your marketing investment drives real growth.
7 Powerful Digital Marketing Strategies for Orthodontists
Wondering how to grow your orthodontic clinic online? Here are seven powerful digital marketing strategies specifically tailored for orthodontists.
1. SEO for Orthodontists
SEO (Search Engine Optimization) improves your ranking on Google so patients find your practice when searching for treatments like “clear aligners near me” or “orthodontist for kids.”
SEO for orthodontists involves:
- Targeting Relevant Keywords: Rank for terms specific to your treatments, such as “clear aligners,” “retainer fitting,” or “teen braces.”
- Creating Valuable Content: Answer FAQs like “What’s the difference between braces and Invisalign?” to build authority and attract traffic.
- Building Authority: Earn links from health directories, local news sites, or dental associations to increase domain trust.
- Enhancing User Experience: Ensure fast loading speeds, mobile optimization, and easy navigation for users of all ages.
- Local Optimization: Blend SEO with local search terms like “best orthodontist in [area name]” to improve discoverability.
By optimizing your website for SEO, your practice can generate more leads, improve patient acquisition, and build a trustworthy online presence.
2. Local SEO for Orthodontists
When people search “Invisalign near me” or “orthodontist in [city],” you want your practice to appear at the top. Local SEO for orthodontists ensures Google Maps visibility and boosts local traffic to your site and clinic.
Key local SEO strategies include:
- Optimizing Your Google Business Profile: Add services like “metal braces,” “Invisalign,” and “early orthodontics” along with working hours, contact info, and updated photos.
- Local Listings & Citations: Keep Name, Address, and Phone number consistent across all local directories like Practo, JustDial, and Yelp.
- Targeting Location-Specific Keywords: Use variations such as “orthodontist for kids in [location]” or “adult braces near [area].”
- Encouraging Reviews: Positive reviews with specific keywords (e.g., “got my Invisalign done here!”) improve rankings and trust.
Implementing local SEO strategies can help you stand out in your community, attract more patients, and build a reputable local online presence.
3. Social Media Marketing for Orthodontists
Your potential patients—and their parents—are active on social media. Facebook, Instagram, Twitter, Pinterest or LinkedIn are powerful platforms to showcase your work and engage your audience.
Social media strategies for orthodontists include:
- Patient Engagement: Share before-and-after photos, FAQ videos, or “day in the life of a braces wearer” reels.
- Brand Awareness: Show your team, clinic tours, and your patient care process to build trust and humanize your brand.
- Building Community: Answer DMs, respond to comments, and run polls to boost interaction and loyalty.
- Promoting Special Offers: Promote seasonal discounts, referral rewards, or free consultation campaigns.
- Paid Social Advertising: Launch targeted ad campaigns for “Invisalign for teens,” “braces consultation,” or “smile makeover.”
Social media is a powerful way to humanize your orthodontic practice, connect with patients, and grow your online following.
4. Website Design for Orthodontists
A professional website builds first impressions. Orthodontic patients often browse through your website to learn about treatments, financing, before/after results, and book consultations.
Key website design elements for orthodontists:
- Visually Appealing Design: Use clean layouts with brand-consistent colors and patient smile galleries.
- Easy Navigation: Make it easy to find treatments (e.g., Invisalign, braces for adults, retainers), contact forms, and FAQs.
- Mobile Optimization: Most teen and parent searches are on mobile—ensure your site adapts beautifully.
- Speed & Security: A website that loads quickly and uses secure (HTTPS) connections enhances user experience and builds trust, making patients feel more comfortable scheduling appointments.
- Patient Testimonials: Showcasing positive reviews strengthens your practice’s credibility and helps new patients feel reassured about choosing your services.
An optimized orthodontic website enhances patient engagement, conversion rates, and retention by providing a seamless user experience.
5. Google Ads for Orthodontists
With Google Ads, your practice appears at the top of searches—right when people are ready to book. It’s ideal for generating immediate leads for high-value services like Invisalign or surgical orthodontics.
Best practices for orthodontist Google Ads:
- Keyword Targeting: Use high-intent terms like “braces consultation near me,” “best orthodontist in [city],” or “Invisalign cost.”
- Geo-targeting: Serve ads only to users in your service area or around specific neighborhoods.
- Conversion Tracking: Monitor how many calls, forms, and bookings your ads generate.
- Ad Extensions: Include reviews, location pins, and sitelinks to services or testimonials.
By optimizing your Google Ads campaigns, you can ensure that your orthodontic practice stands out to those most likely to need your services.
6. Lead Generation for Orthodontists
Meta ads, such as Facebook and Instagram ads, are perfect for promoting visually-driven services like Invisalign, clear aligners, or smile transformations. You can target parents, teens, or young professionals based on age, interests, and location.
How Meta ads can help in Lead Generation:
- Targeted Audience: Reach users researching “braces for kids,” “adult orthodontics,” or “wedding smile makeover.”
- Visually Compelling Content: Post high-quality videos of patient transformations or explainer animations of your procedures.
- Retargeting: Remind visitors who explored your site or IG profile to book their consultation.
- Lead Generation Ads: Capture details directly from social media with offers like “Free First Consultation.”
Meta ads help increase your practice’s visibility and encourage more patients to book consultations or treatments.
7. YouTube Ads for Orthodontists
YouTube for orthodontists is a top platform for visual learning—and many patients search there for treatment walkthroughs and FAQs. A great YouTube ad campaign helps educate and convert.
Video marketing ideas for orthodontists:
- Engaging & Informative Videos: Describe how Invisalign works, how to clean retainers, or what to expect on the first visit.
- Precise Targeting: You can tailor your ads to target specific demographics, locations, and interests, ensuring they reach individuals who are most likely to need orthodontic care, such as braces or aligners.
- Strong Calls to Action: Encourage viewers to “Book Your Free Smile Analysis Today” or “Visit Our Clinic Near You.”
YouTube ads allow you to leverage video content to build trust, educate potential patients, and drive conversions.
Build a Strong Online Presence for Your Orthodontic Practice with Digital Aura
At Digital Aura, we bring 10 years of experience in online marketing, specializing in helping orthodontic practices grow their digital presence and attract more patients. Our expertise and data-driven strategies have helped us successfully complete 88 projects and work with over 160 clients across various industries.
We offer a full suite of digital marketing services tailored to your orthodontic practice, including:
With a proven track record and a client retention rate of 91%, we are proud to help our clients achieve tangible results. Over the last five years, our strategies have generated significant revenue for businesses, and we’re ready to do the same for your orthodontic practice.
To learn more about how Digital Aura’s expert marketing services can elevate your orthodontic practice, Call us or email us to speak with one of our strategists today!
Delivering Results for Orthodontic Practices
- Health industry experts
- Recognized for our communication, transparency, and impactful digital aura.
Discover Our Health & Wellness Success Stories
Digital Marketing Boosts IVF Hospital’s
Traffic by 76.7%
Digital Marketing Boosts Eye Hospital’s
Sees 120% Traffic
Digital Marketing BoostsOphthalmologist Achieves
200% Growth
Your Business
is Next
Get Your Free Proposal Today!
Providing Solutions to Orthodontists' Main Challenges
Struggling with Low Website Traffic?
Our expert SEO team, skilled copywriters, and digital advertisers are here to enhance your website’s visibility and rankings. We’ll make sure you stand out when potential patients or customers search for your treatments, driving more qualified traffic to increase revenue and help your business thrive.
Not Seeing Enough Patients?
Attract a steady stream of new patients to your practice, hospital, or brand with strategic, expertly crafted solutions. We focus on creating a seamless, engaging user experience on your website, encouraging visitors to take the next step and become your patients.
Expanding to a New Location?
Launch your new hospital, brand, or practice with a strong digital presence that attracts potential patients or B2B buyers. Our tailored digital marketing strategies will ensure your new venture is seen and set up for long-term success.
Dealing with High Patient Turnover?
Introducing new treatments or services? Our suite of revenue-boosting digital marketing solutions ensures your offerings reach the right audience. We’ll help you connect with the people who need your facility the most, driving patient retention and growth.
Brands That Trust Us
