Performance Marketing Executive

About the Role

We are hiring a Performance Marketing Executive (Meta Ads & Google Ads) to manage and scale paid campaigns for our diverse client base. This is a Work from Office role based in Hanspura, Ahmedabad.

Key Responsibilities

• Client Onboarding – Understanding business objectives, defining KPIs, and developing tailored strategies for paid campaigns
• Account Setup – Configuring Meta and Google Ads accounts, implementing tracking pixels, establishing audiences, conducting keyword research
• Campaign Creation – Building Meta and Google Ads campaigns with appropriate objectives, creative development, targeting, and budget allocation
• Testing & Optimization – Performing A/B tests on creatives, copy, targeting options, and continuously refining performance through bid and budget adjustments
• Analytics & Tracking – Monitoring campaign metrics via Meta Ads Manager, Google Ads dashboard, and Google Analytics; implementing conversion tracking
• Reporting – Generating monthly/weekly performance reports with insights and optimization recommendations
• Budget Management – Ensuring efficient budget allocation and proper spend distribution across campaigns
• Troubleshooting – Resolving ad disapprovals, addressing underperformance, and fixing technical tracking issues

What We Offer

• Professional growth opportunities
• Ongoing training and skill development
• Access to leading brands and diverse client portfolios
• Gender-neutral, inclusive workplace culture
• Competitive compensation

Work Mode: Work from Office — Hanspura, Ahmedabad

Contact: hr@thedigitalaura.com