SEO Audit & Strategy Services
That Turn Data Into a Roadmap
An SEO audit is a full review of your site's technical health, on-page optimisation, content, and backlinks, benchmarked against real competitors, so every recommendation is prioritised by actual impact, not guesswork.
What's Included in Every Audit
Six areas covered in full depth, not a surface-level checklist.
Full Technical Site Crawl
Every page crawled for indexing errors, broken links, redirect chains, duplicate content, and crawl budget waste.
Keyword Gap Analysis
What you rank for, what competitors rank for that you don't, and which of those gaps are worth chasing first.
Competitor Benchmarking
A side-by-side view of your top 3-5 competitors' rankings, content depth, and backlink profiles.
Content Quality Review
Which pages are thin, outdated, or targeting the wrong intent, and which are already working and just need reinforcement.
Backlink Profile Audit
Toxic or spammy links flagged for disavow, and genuine link-building opportunities identified.
Prioritised Action Roadmap
Every finding ranked by effort vs. impact, so you know exactly what to fix first, second, and third.
How We Audit: Business Understanding to Report
1. Understand your business
We start with your business, not a tool. We learn your goals (calls, sales, appointments), services and margins, the customers and areas you serve, your competitors, how enquiries reach you today and what has already been tried.
2. Check points
We run the full checklist below across your website, search data and links: technical, on-page, content, search intent, internal links, off-page and spam backlinks, conversion, schema, E-E-A-T, AEO, GEO and local. Tools find the issues, and a person decides which ones matter for your business.
3. Walkthrough
We explain the findings in plain English on a call or screen-share: what is wrong, why it matters for your goals and what to fix first. You can ask questions as we go.
4. Report
You receive a written report with a short summary, the top priorities ranked by impact and effort, detailed findings by area and quick wins. Use it yourself, with your developer or with us.
The SEO audit checklist: 14 areas we check
These are the check points in step 2, covering on-page, off-page, spam backlinks, conversion, content, search intent, technical SEO, AEO, GEO, user search behaviour and internal links.
Technical SEO
- Crawling and indexing: robots.txt, XML sitemap, noindex or blocked pages, and pages Google has not indexed
- Canonical tags, duplicate URLs, redirect chains and loops
- Broken links, 404 errors and soft 404s
- Mobile usability and Core Web Vitals: loading speed, layout stability and responsiveness
- HTTPS, security and mixed content
- Rendering: whether important content is in the HTML without JavaScript (server-side or pre-rendered)
On-page SEO
- Title tags and meta descriptions: unique, the right length and written for clicks
- One clear H1 per page and a logical H2 and H3 structure
- Keyword placement that reads naturally, without stuffing
- Image alt text, file sizes and descriptive file names
- URL structure, breadcrumbs and pagination
Content quality
- Thin, duplicate or outdated pages
- Content depth compared with the pages that rank today
- Pages that compete with each other for the same keyword (cannibalisation)
- Missing pages for services, locations or questions customers ask
- Clear next steps on every page
Search intent and keyword mapping
- One primary keyword and intent per page: informational, commercial, transactional or local
- Whether the page type matches what Google shows for that search
- Keyword gaps against your top competitors
- Branded versus non-branded search balance
- Pages on page two that need only a small push
User search behaviour
- The questions people actually ask: People Also Ask, related searches and Search Console queries
- Phrasing in English, Hindi and Gujarati where your customers use them
- Mobile and 'near me' behaviour
- What searchers expect to see: prices, reviews, comparisons, maps or video
- Where visitors leave and what they were probably looking for
Internal links and site structure
- Orphan pages that no other page links to
- Important pages buried many clicks deep
- Anchor text that describes the destination
- Blog posts that link to the matching service pages
- Navigation, footer and breadcrumb links
Off-page SEO
- Backlink quality, relevance and anchor text mix
- Referring domains compared with competitors
- Brand mentions, including unlinked mentions
- Local citations: consistency of name, address and phone
- Realistic link and PR opportunities for your business
Spam and toxic backlinks
- Sudden link spikes from unrelated or low-quality sites
- Spammy anchor text, such as casino, adult, pharma or foreign-language keywords
- Link networks and paid-link patterns
- Whether a disavow file is needed, as a careful last resort, and what is already disavowed
- Manual action and security issue signals in Search Console
Conversion (CRO)
- A clear call to action on mobile and desktop
- Forms: number of fields, errors, spam protection and thank-you tracking
- Click-to-call and WhatsApp buttons, and whether they are tracked
- Trust signals: reviews, case studies, real team and address
- Speed and layout shift on key landing pages
- Tracking set-up: GA4 events and Search Console
Schema and structured data
- Organisation, LocalBusiness, Breadcrumb, FAQ, Article and Product markup that matches visible content
- Errors and warnings in Google's Rich Results Test
- Duplicate or conflicting schema
- Schema present in the raw HTML, not only after JavaScript runs
E-E-A-T and trust
- Real authors, bios and credentials on expert content
- About, contact, address, privacy and terms pages
- Evidence of experience: case studies, original photos and data
- Reviews and third-party mentions
- Accuracy and update dates on important pages
- Extra care for health and finance pages
AEO (answer engine optimisation)
- Direct, concise answers near the top of the page
- Question-style headings that match real queries
- FAQ sections with visible answers
- Lists, tables and steps that can be used as featured snippets
- Eligibility for featured snippets and voice answers
GEO (generative engine optimisation)
- Whether AI tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews mention you for your key searches
- Clear entity details: who you are, where you are and what you do, consistent across the web
- Quotable facts with sources on your pages
- Crawl access for AI crawlers, including robots.txt and llms.txt
- Mentions on sites that AI tools commonly draw from
Local SEO and Google Business Profile
- Profile completeness: categories, services, hours, photos and posts
- Reviews: volume, recency and replies
- Consistency of name, address and phone across listings
- Location and service-area pages
- Map pack visibility for your key searches
Want to see it on your own site? Enter your website for a free SEO audit.
Want to see a finished report first? Download a sample SEO audit report (PDF, 31 pages). The client name is removed.
What Audits Actually Find
Real, recurring issues we uncover across the sites we audit — the kind that stay invisible until someone looks.
Tools & Technologies We Use
Industry-leading SEO tools plus cutting edge AI search platforms for complete visibility.
SEO Tools
AI & GEO Tools
Content & Research
Technical & Performance
Analytics & Tracking
Why Choose Us
- Data driven strategies focused on real results
- Full AIO & GEO optimisation: future proof your SEO
- High quality, human first content (not AI spam)
- Transparent reporting and measurable outcomes
- Focus on both traffic, conversions, and AI visibility
- Customised solutions for your business and industry
What We Can Do for Your Business
Real Clients. Real Growth. Real Results.
Across marketing, development & AI — real numbers from real businesses.
Riant Bikes
bookings processed through the new website, online booking system and fleet management we built.
Read Full Case StudyPrism Calibration Centre
qualified leads generated every month after we rebuilt their site into a search & AI-visibility engine.
Read Full Case StudyIVF Clinic
organic traffic growth in 6 months, turning a strong offline reputation into daily online demand.
Read Full Case StudyGuides & Insights
SEO Audit Checklist: 25 Things to Check Before You Hire an SEO Agency
SEO Cost in Ahmedabad (2026): What Businesses Pay Per Month and What Decides the Price
How to Choose an SEO Company in Ahmedabad: 12 Questions to Ask Before You Sign
SEO or Google Ads First? Which Brings More Leads for an Ahmedabad Business
What Our Clients Say
"Patient inquiries tripled in 90 days. Doctors who never referred to us before now send us cases every week. Watch how Digital Aura made Gujarat only hand super-…"
Dr. Karan Maheshwari
Hand Surgeon · Krisha Hospital
"3 agencies failed to deliver this Shopify Plus and NetSuite integration. Digital Aura completed it in just 6 weeks seamlessly. Our client went from frustrated t…"
Sachin Salunkhe
Co-Founder · IntegsCloud Technologies
"Every agency gave me a standard pitch. Only Digital Aura actually listened. 6 months later 200 plus leads and my only problem now is I cannot make calls fast en…"
Nikhil Parasher
Founder · Parasher Academy
Brands We've Grown With SEO
Clients We've Grown With SEO
Real businesses. Real rankings. Organic growth delivered by Digital Aura.
Dr Parth Shah
Eye Hospital in Canberra
A One Auto Care
Car Detailing Shop
DFA Law
Law Firm
Ordorite
POS Software
Levapor
Waste Water Treatment
The Grand Palace
Indian Restaurant in Sydney
DP Electric
Electric Appliance Repair in Melbourne
Spinx Digital
IT Agency
Clarity Eye Surgeons
Eye Hospital in Canberra
Prism Calibration
Calibration & Validation Company
Sure Freeze
HVAC & Refrigeration Repairs in Melbourne
Grand Bavarchi
Restaurant & Events
Bin Drop Dumpsters
Waste Management
Worktop Warehouse
Worktop Manufacturing in UK
Active Office Furniture
Office Furniture
Inn of the Dove
Hospitality
Game Zone Events
Events & Entertainment
Dr Ronak Patel
Healthcare
AMVI Hospitals
Healthcare
Krisha Hospital
Healthcare
Krisha Eye Hospital
Eye Care
Shukan Hospital
Women's Hospital
Dr Parth Shah
Eye Hospital in Canberra
A One Auto Care
Car Detailing Shop
DFA Law
Law Firm
Ordorite
POS Software
Levapor
Waste Water Treatment
The Grand Palace
Indian Restaurant in Sydney
DP Electric
Electric Appliance Repair in Melbourne
Spinx Digital
IT Agency
Clarity Eye Surgeons
Eye Hospital in Canberra
Prism Calibration
Calibration & Validation Company
Sure Freeze
HVAC & Refrigeration Repairs in Melbourne
Grand Bavarchi
Restaurant & Events
Bin Drop Dumpsters
Waste Management
Worktop Warehouse
Worktop Manufacturing in UK
Active Office Furniture
Office Furniture
Inn of the Dove
Hospitality
Game Zone Events
Events & Entertainment
Dr Ronak Patel
Healthcare
AMVI Hospitals
Healthcare
Krisha Hospital
Healthcare
Krisha Eye Hospital
Eye Care
Shukan Hospital
Women's Hospital
Frequently Asked Questions
What is an SEO audit and what does it actually include?
An SEO audit is a full review of a website's technical health, on-page optimisation, content quality, and backlink profile, benchmarked against real competitors. Ours includes a full site crawl, keyword gap analysis, competitor benchmarking, content review, backlink audit, and a prioritised action roadmap.
How long does an SEO audit take?
A standard audit for a site under 500 pages typically takes 5-7 working days from kickoff to the final report and walkthrough call. Larger or more complex sites can take up to 2 weeks.
How much does an SEO audit cost?
Audit pricing depends on site size and complexity. A free initial audit is available to assess fit; a full in-depth audit with a custom strategy roadmap is quoted after a short discovery call.
Do I need an SEO audit if my site is already ranking well?
Yes — audits aren't only for underperforming sites. Rankings can quietly erode from technical issues, algorithm updates, or new competitors, and a periodic audit catches problems before they show up as a traffic drop.
What's the difference between an SEO audit and an SEO strategy?
An audit tells you what's wrong and what's working right now. A strategy is the plan built from those findings — which keywords to target, what content to create, and in what order, tied to your business goals.
Will someone walk me through the findings, or do I just get a PDF?
You get a full written report plus a live call where we walk through every finding in plain English, answer questions, and agree on next steps together.
Get Your Free
SEO Audit & Strategy
We'll analyse your website, identify ranking opportunities, and deliver a clear action plan completely free, no strings attached.
From audit to action plan
An audit is the first step, not the whole job. The findings are turned into an ordered plan covering technical health, on-page work, content and links, and our SEO services in Ahmedabad team can carry it out with you.
You can see how this is usually scoped on our SEO pricing page, and our free SEO audit is the quickest way to see what a review of your own site would show.
Related SEO Services
Ready to See What's Really Holding Your Rankings Back?
Book a free SEO audit call. We'll review your site, flag the biggest opportunities, and show you exactly what a full audit and roadmap would cover — no strings attached.
Book My Free SEO AuditNo vanity metrics — a real audit built around what actually moves rankings and revenue.