Google Ads Audit in Ahmedabad: See What Your Account Is Wasting
Paying for clicks that never turn into enquiries? Our Google Ads audit reviews your tracking, structure, search terms and landing pages, and shows you where budget is leaking.
You get a written report with a prioritised action list. You decide whether to fix it yourself or ask us to help.
Most Audits Start With Keywords.
We Start With What You Are Measuring.
If conversions are counted wrongly, every other number in the account is misleading. We check tracking first, then structure, search terms, ads and landing pages.
What Often Goes Wrong in Ad Accounts
Conversions that count the wrong action
Page views or clicks reported as leads
Ads shown for irrelevant searches
Budget spent on people who will never buy
Calls and WhatsApp clicks not tracked
Your best leads are invisible to the account
If you cannot say what one lead costs, tracking is the first thing to fix, before changing bids or budgets.
What We Audit
Conversion tracking
Whether the right actions are counted, including calls, WhatsApp and forms, and whether any are counted twice.
Account structure
Campaign and ad group layout, match types and budget allocation.
Search terms and negatives
Which searches trigger your ads, and which should be blocked.
Ads and extensions
Ad copy relevance, assets, and use of AI-driven settings.
Settings and targeting
Location, language, devices, schedules and network settings.
Landing pages
Speed, message match and whether the page makes enquiring easy.
How the Audit Works
From request to action list.
You request the audit
Tell us your website, goal and rough monthly spend.
Read-only access
We ask for read-only access, which lets us look at the account but not change it.
We review the account
Tracking, structure, search terms, ads, settings and landing pages.
Report and walkthrough
A written report with a prioritised action list, and a call to explain it if you want one.
Real Clients. Real Growth. Real Results.
Across marketing, development & AI — real numbers from real businesses.
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bookings processed through the new website, online booking system and fleet management we built.
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What Our Clients Say
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Dr. Karan Maheshwari
Hand Surgeon · Krisha Hospital
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Co-Founder · IntegsCloud Technologies
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Founder · Parasher Academy
Why Ahmedabad Advertisers Ask Us for the Audit
More Ways We Can Help
Google Ads Agency in Ahmedabad
Ongoing management focused on leads you can track.
- Search and PMax
- Lead tracking
Conversion Rate Optimisation
Fix the page after the click.
- Landing page testing
- Form and call flow
Meta Ads Agency in Ahmedabad
Facebook and Instagram campaigns for leads.
- Lead and WhatsApp ads
The checklist we work through
Eight groups, in the order that matters: tracking first.
Conversion tracking
Primary conversions set correctly, no duplicates, calls and WhatsApp counted, values where relevant.
Account structure
Campaigns grouped by intent, sensible budgets, no overlap between campaigns competing with each other.
Keywords and match types
Match types suited to your data, and a negative keyword list that is maintained.
Search terms
Irrelevant and low-intent searches removed, high-intent searches given their own focus.
Ads and assets
Relevant copy, working extensions and clear offers.
Settings and targeting
Location option, language, device, schedule and network settings that match the business.
Bidding and budgets
Bid strategies that suit the amount of conversion data you have.
Landing pages
Speed, mobile experience, message match and ease of contacting you.
Seven problems audits often find, with a two-minute self-check
Conversions count the wrong action
Open Goals, then Conversions. If page views or button clicks are marked as primary, the account is optimising for the wrong thing.
Irrelevant search terms
Open the Search terms report for the last 30 days and look for searches that have nothing to do with what you sell.
Broad match with too little data
Check whether broad match keywords run without enough conversions for the system to learn from.
Location setting too wide
Check whether you target people who show interest in a location, not only people physically in it.
No negative keywords
If the negative list is empty or old, budget is probably leaking to low-intent searches.
Calls and WhatsApp not tracked
Check whether call and WhatsApp clicks appear as conversions. If not, your best leads are invisible.
Performance Max with no checks
Review where Performance Max spends and whether brand searches are inflating results.
Settings and report names change as Google updates its interface, so use these as a guide and check Google's current help pages.
When an audit makes sense
Good times to audit
- ✓You get clicks but few enquiries
- ✓You are taking over from another agency or freelancer
- ✓You are about to raise your budget
- ✓Performance Max spend looks odd
- ✓Ads were disapproved or limited
An audit will not fix
- ✕A product or offer people do not want
- ✕A website that cannot take enquiries
- ✕A budget too small to gather useful data
Access, privacy and what happens next
Read-only access
Read-only access lets us view the account but not change it. We do not need your billing details.
Your data
We use your account data only for the audit. Ask us about our data handling before you share access.
After the audit
Fix it yourself with the action list, ask us to implement it, or take our findings to your current agency.
Frequently Asked Questions
Want to See Where Your Ad Budget Is Going?
Request your Google Ads audit and get a prioritised action list.
Request My Google Ads Audit