Google Ads Audit in Ahmedabad: See What Your Account Is Wasting
Paying for clicks that never turn into enquiries? Our Google Ads audit reviews your tracking, structure, search terms and landing pages, and shows you where budget is leaking.
You get a written report with a prioritised action list. You decide whether to fix it yourself or ask us to help.
Free to ask. No obligation. We reply by email.
Request your Google Ads audit
Enter your website and a few details. We will reply by email to arrange read-only access.
What this covers, and the real problem
What is a Google Ads audit?
A Google Ads audit is a structured review of your account that checks conversion tracking, campaign structure, keywords and search terms, ads, settings and landing pages, then lists what to fix first. Ours starts with your business goals, uses read-only access, explains the findings in a walkthrough and ends with a written report.
Published by Digital Aura. Last updated .
- Free, with no obligation to hire us afterwards
- Read-only access: we can look but not change anything
- Tracking is checked first, because every other number depends on it
Most Audits Start With Keywords. We Start With What You Are Measuring.
If conversions are counted wrongly, every other number in the account is misleading. We check tracking first, then structure, search terms, ads and landing pages.
If you cannot say what one lead costs, tracking is the first thing to fix, before changing bids or budgets.
What Often Goes Wrong in Ad Accounts
Conversions that count the wrong action
Page views or clicks reported as leads
Ads shown for irrelevant searches
Budget spent on people who will never buy
Calls and WhatsApp clicks not tracked
Your best leads are invisible to the account
The checklist we work through
Nine groups, in the order that matters: tracking first.
1
Conversion tracking
Primary conversions set correctly, no duplicates, calls and WhatsApp counted, values where relevant.
2
Account structure
Campaigns grouped by intent, sensible budgets, no overlap between campaigns competing with each other.
3
Keywords and match types
Match types suited to your data, and a negative keyword list that is maintained.
4
Search terms
Irrelevant and low-intent searches removed, high-intent searches given their own focus.
5
Ads and assets
Relevant copy, working extensions and clear offers.
6
Settings and targeting
Location option, language, device, schedule and network settings that match the business.
7
Bidding and budgets
Bid strategies that suit the amount of conversion data you have.
8
Landing pages
Speed, mobile experience, message match and ease of contacting you.
9
Search intent and conversion
Keywords and ads matched to what the searcher wants, and each landing page checked for one clear action, trust signals and a smooth mobile experience.
What you get
What We Audit
Conversion tracking
Whether the right actions are counted, including calls, WhatsApp and forms, and whether any are counted twice.
Account structure
Campaign and ad group layout, match types and budget allocation.
Search terms and negatives
Which searches trigger your ads, and which should be blocked.
Ads and extensions
Ad copy relevance, assets, and use of AI-driven settings.
Settings and targeting
Location, language, devices, schedules and network settings.
Landing pages
Speed, message match and whether the page makes enquiring easy.
The 40 checks inside those nine groups
A plain list you can use on any account, ours or someone else's.
Conversion tracking
Account structure
Keywords and match types
Search terms
Ads and assets
Settings and targeting
Bidding and budgets
Landing pages
Search intent and conversion
Tap an item to tick it off as you go.
A guide, not a promise of what an audit will find. Report names and settings change as Google updates its interface.
How we work
How We Audit: From Your Business to Your Report
Four steps, in this order.
Step 1
Understand your business
We start with your goal, what a lead or customer is worth to you, how your sales process works, the areas you serve and what has been tried before.
Step 2
Check points
With read-only access, we check tracking, account structure, keywords and match types, search terms, ads, settings, bidding and budgets, search intent match and the landing page experience.
Step 3
Walkthrough
We explain the findings in plain English on a call or screen-share: where budget leaks, why and what to change first.
Step 4
Report
A written report with a short summary and an action list ranked by impact and effort. You can act on it yourself, with your agency or with us.
Seven problems audits often find, with a two-minute self-check
Conversions count the wrong action
Open Goals, then Conversions. If page views or button clicks are marked as primary, the account is optimising for the wrong thing.
Irrelevant search terms
Open the Search terms report for the last 30 days and look for searches that have nothing to do with what you sell.
Broad match with too little data
Check whether broad match keywords run without enough conversions for the system to learn from.
Location setting too wide
Check whether you target people who show interest in a location, not only people physically in it.
No negative keywords
If the negative list is empty or old, budget is probably leaking to low-intent searches.
Calls and WhatsApp not tracked
Check whether call and WhatsApp clicks appear as conversions. If not, your best leads are invisible.
Performance Max with no checks
Review where Performance Max spends and whether brand searches are inflating results.
Settings and report names change as Google updates its interface, so use these as a guide and check Google's current help pages.
Real Clients. Real Growth. Real Results.
Across marketing, development & AI — real numbers from real businesses.
Riant Bikes
- Every booking depended on someone answering the phone
- No idea which bike earned the most or sat idle
- Static pricing while weekend demand kept changing
- No digital record of bike condition at rental
- Built a new website with instant online booking
- Fleet management dashboard for demand, branches and revenue
- Customer database to spot and reward repeat renters
- Launched Google Ads for consistent daily bookings
What Our Clients Say
"Patient inquiries tripled in 90 days. Doctors who never referred to us before now send us cases every week. Watch how Digital Aura made Gujarat only hand super-…"
Dr. Karan Maheshwari
Hand Surgeon · Krisha Hospital
"3 agencies failed to deliver this Shopify Plus and NetSuite integration. Digital Aura completed it in just 6 weeks seamlessly. Our client went from frustrated t…"
Sachin Salunkhe
Co-Founder · IntegsCloud Technologies
"Every agency gave me a standard pitch. Only Digital Aura actually listened. 6 months later 200 plus leads and my only problem now is I cannot make calls fast en…"
Nikhil Parasher
Founder · Parasher Academy
What to know, and why work with us
Why Ahmedabad Advertisers Ask Us for the Audit
- Based in Ahmedabad, with an office at Hanspura on SP Ring Road
- We look at local intent, areas and language, not just global best practice
- Written action list you can use with or without us
- No pressure to switch agency or hire us afterwards
When an audit makes sense
Good times to audit
- You get clicks but few enquiries
- You are taking over from another agency or freelancer
- You are about to raise your budget
- Performance Max spend looks odd
- Ads were disapproved or limited
An audit will not fix
- A product or offer people do not want
- A website that cannot take enquiries
- A budget too small to gather useful data
Access, privacy and what happens next
Read-only access
Read-only access lets us view the account but not change it. We do not need your billing details.
Your data
We use your account data only for the audit. Ask us about our data handling before you share access.
After the audit
Fix it yourself with the action list, ask us to implement it, or take our findings to your current agency.
After the audit: your options
The audit is read-only. We do not change your account unless you ask us to.
Option 1
Use the list yourself
The audit comes with a written action list. You or your team can apply it.
Option 2
Hand it to your current agency
Share the list with whoever runs your account today and ask them to work through it.
Option 3
Ask us to make the fixes
We make the agreed fixes once and hand the account back to you.
Option 4
Move to ongoing management
We run and improve the account month by month. Scope and fee are written down first.
Option 5
Do nothing
There is no obligation. You keep the report either way.
Why tracking comes first in the fixes
When you read the findings, start with tracking. Every bidding decision Google makes depends on which actions you tell it count as a lead. If calls, forms or WhatsApp clicks are missing or double counted, the account learns from the wrong signals, and every other fix is built on weak ground.
After tracking, work through structure and targeting, then wasted spend. Our Google Ads strategy checklist and the article on common Google Ads mistakes explain these steps in plain English so you can follow your own findings.
If you want help acting on the audit, our Google Ads agency in Ahmedabad team can take it from review to ongoing management. Local businesses should also read how Google Ads and Maps work together.
Self-check: is your Google Ads budget leaking? 12 quick questions
Answer from what you know today. No account access is needed, and nothing is sent to us.
- 1. Are phone calls and WhatsApp clicks counted as conversions?
- 2. Is only a real enquiry (not a page view or button click) set as the main conversion?
- 3. Do you read the search terms report at least once a month?
- 4. Do you keep a negative keyword list and add to it?
- 5. Are campaigns split by service or intent, rather than one catch-all campaign?
- 6. Do you target people physically in your area, not just 'interested in' it?
- 7. Do your ads run only when someone can answer calls or messages?
- 8. Does each ad match the offer on the page it opens?
- 9. Does your landing page load fast on mobile and show a call or WhatsApp button?
- 10. Do you know your cost per enquiry and cost per customer?
- 11. Do you reply to enquiries within about 15 minutes?
- 12. Do you own the ad account and have admin access?
Answered 0 of 12. Answer all questions to see your result.
This is a quick self-check, not an audit. It runs in your browser and nothing is sent to us. Results depend on your account, so an audit confirms what is really happening.
Free audit or ongoing management: what is the difference?
Free audit
A read-only review with a written action list and a walkthrough. We do not change your account.
Fixes only
If you want, we make the agreed fixes once and hand the account back to you.
Ongoing management
We run and improve the account month by month. Scope and fee are written down first.
Meet the team behind your Google Ads
Digital Aura is led by founder Sambhav Shah, who has 10+ years of experience in digital marketing. This is the in-house team at our Hanspura office, Ahmedabad, that plans and runs your Google Ads.
Sambhav Shah
Founder & CEO
Sambhav started in digital marketing in 2015 and built his expertise hands-on, leading business development, client relationships and growing teams. With 10+ years across client acquisition, team leadership and digital execution, he stays personally involved in strategy on every account.
Satish Prajapati
Google Ads Specialist
Satish plans account structure, budgets and bidding, and keeps campaigns tied to the enquiries you want. Satish also coordinates the team and walks you through each month's results.
Bhavesh Bhavsar
Google Ads Executive
Bhavesh manages campaign setup, conversion tracking and daily checks, so calls, forms and WhatsApp clicks are counted correctly and budgets stay on track.
Krishna Jani
Google Ads Executive
Krishna supports campaign optimisation and landing page checks, making sure the page a visitor lands on keeps the promise made in the ad.
Diya Mahida
Google Ads Executive
Diya prepares performance reports and audience and placement reviews, turning account data into clear next steps for the team and for you.
More ways we can help, and how to start
Read the plain-English guides before you decide
Written by our team. They help you judge any proposal, ours included.
Digital Intelligence & AI Insights
SEO Audit Checklist: 25 Things to Check Before You Hire an SEO Agency
How to Choose a Google Ads Agency in Ahmedabad: Red Flags and 10 Questions to Ask
Google Ads vs Meta Ads: Which First? Where an Ahmedabad Business Should Spend Its First Rupee
Why Your Google Ads Get Clicks but No Leads or Conversions: 10 Fixes
Google Ads Audit FAQs
What is a Google Ads audit?
A structured review of your Google Ads account that checks tracking, structure, keywords, search terms, ads, settings and landing pages, and lists what to fix first.
Is your Google Ads audit really free?
Yes, the audit is free and carries no obligation to hire us afterwards.
How long does the audit take?
It depends on the size and complexity of the account. We confirm the delivery time when you request the audit.
What access do you need to my account, and is it safe?
We ask for read-only access, which lets us look at the account but not change anything. We do not need your payment details.
Will you make changes to my account during the audit?
No. The audit only reviews. Any changes happen after you approve them.
How often should I audit my Google Ads account?
A full review every few months is sensible, and any time performance changes sharply or you change agency, budget or website.
What if the audit finds nothing wrong?
Then we will say so. That is a useful result, and we will point to the next best opportunity instead.
Can you audit Performance Max or Shopping accounts?
Yes. We review feeds, asset groups, placements and conversion tracking as well as search campaigns.
I get leads by phone and WhatsApp. Can you still audit?
Yes. Phone and WhatsApp tracking is one of the first things we check, because many accounts miss it.
Do you audit Meta Ads or SEO as well?
Yes. We also offer a free SEO audit and a Meta Ads account review.
What does the Google Ads audit cover?
Conversion tracking, account structure, keywords and match types, search terms and negatives, ads, settings and targeting, bidding and budgets, search intent match and the landing page experience.
Do I have to hire Digital Aura after the audit?
No. The audit comes with a written action list you can use yourself, with your current agency or with us.
Want to See Where Your Ad Budget Is Going?
Request your Google Ads audit and get a prioritised action list.
Enter your website and a few details. We will reply by email to arrange read-only access.
What happens next
- You send your details
- We review them and reply by email
- You decide what to do next. No obligation.
Prefer to talk?
713 Shilp Arcade, SP Ring Road, Hanspura, Ahmedabad. Monday to Saturday, 10 am to 7 pm.
Talk to us, or drop in at our Hanspura office
Talk to us
713, Shilp Arcade, Sardar Patel Ring Road, Hanspura, Ahmedabad, Gujarat 382330
Monday to Saturday, 10 AM to 7 PM. Closed on Sunday.