Digitization is taking every sector to new levels of growth. Every business whether MSME or big brands are creating its digital platform. This has made the e-commerce sector dynamic and competitive. The increasing number of online stores has created a need for specialised SEO strategies. So that your e-commerce solution gains more visibility in SERPs. You would want to gain first-page rankings so that when users search for the products/services they find you.
Online shopping is getting a lot more popular these days and this is another reason why e-commerce SEO is important. As per the statistics, 44% of users search about the desired products or services first on Google and then switch to online stores. It is observed that 37.5% of the total traffic comes to online stores through search engines. Organic traffic contributes to 23.6% of e-commerce sales. All this is evident why you should dive into e-commerce SEO now! The statistics have been published by giants nchannel, SEMRush and Business Insider, respectively.
Our professionals at Digital Aura will create a customised, comprehensive, and detailed on-page and off-page ecommerce SEO strategy that not only dominate the market but also maintain your position.
Seize those Deal-Striking Clicks
SEO is the ultimate way of increasing organic traffic and enhancing your brand’s online presence. General SEO nudges the need of getting clicks on the landing pages but when it comes to an online store/e-commerce the SEO strategy should persuade the users to click with a decision. The eCommerce SEO campaign should target the precise audience segment, reach the customers, who are actively looking for the products/services.
Spur Online Sales With Spot on E-Commerce SEO
There’s no doubt that you need special skills to create a successful SEO strategy as things can get complicated by getting hold of keyword integration. Whether you have five products or 500 or 5000, it is equally tough. You need to persuade and navigate the searchers to the right pages without affecting the page ranks. Many times users and search engines get lost due to broken links, duplicate contents, multiple numbers of pages.
All our e-commerce SEO campaigns are sales focused. That’s why we ensure that your online store becomes user-friendly as well as SEO targeted. We empower your online store by analysing your website and we use keywords that would help you with lead generation. We always find unique ways through competitive SEO analysis to overcome the competition. To grab the search engine’s eye we optimise your online store’s architecture and build links with a strategic approach.
Most Popular Questions
If you have already created an impressive online store and showcased your amazing products, the question remains: how are the online shoppers or users going to find you? This is where E-commerce SEO comes into play.
E-commerce SEO is one of the proven marketing tactics to boost e-commerce’s ROI. Many online store owners do not consider the power of organic e-commerce SEO. They rather go for paid ads and social media platforms. A great comprehensive marketing strategy should include e-commerce SEO. It is the best way to sustain in the online market and get high lead conservation.
Most of the online shoppers rely on Google to research about service/products before making a decision. It is proven that 80% of the clicks on the online store is gained by direct as well as search traffic. So if you want to come in front of the users, you need to top the search results and improve your store’s visibility using SEO.
SEO involves tactics and tricks of optimising the online store using the specific keywords related to your products/services. This will help you rank in the SERPs. The process of e-commerce SEO includes On Page SEO, Technical SEO and Off Page SEO.
When it comes to an e-commerce website the SEO process starts with keywords research that your potential customers are mostly to use. The second step is building the site based on the architecture of your findings. Then the next step starts with on-page and technical SEO to attract the search engine crawlers to crawl through your site effectively.
After keywords, another factor that matters is your content, which includes good product descriptions, attractive images/videos, and providing testimonials through social media platforms. Your content will gain more power if your ecommerce website is mobile friendly and has an intuitive design. Adding blog posts will help you in link building. This organic process is clubbed with strategic link building to improve your store’s visibility.
Having said that, we have to keep in mind that SEO is a long term process and you have to be extremely consistent with it. You cannot expect to top the search results overnight and stay there by taking efforts only once.
For Search Engine Guidance
- Google Webmaster Tools: https://www.google.com/webmasters/
- Bing Webmaster Tools: Bing – Webmaster Tools
- Google Analytics: Google Analytics
- Open Site Explorer: https://www.opensiteexplorer.org/
- Majestic SEO Site Explorer: https://www.majesticseo.com/
- Ahrefs Site Explorer: https://ahrefs.com/
Content & Markup Analysis
- Copyscape: Copyscape Plagiarism Checker – Duplicate Content Detection Software
- W3C Markup Validation Service: The W3C Markup Validation Service
You are investing your capital and time in E-commerce SEO so it is natural for you to wonder how much time will it take to show the results. Well, in the case of E-commerce SEO, results take time and therefore, there’s no spell to help you jump straight to the top of SERPs.
If you are starting from scratch then it will take a comparatively longer time than if you have an initial solid foundation. It is essential to hire an expert rather than trying DIY tactics for E-commerce SEO. This DIY approach does not guarantee results and even take longer to show outcomes. If you hire professionals that would work dedicated to your success.
Another factor that should be taken into consideration is the budget. The more budget you can invest the quicker results you will experience. Dedicating a larger budget allows you to try out various tactics, build more links, create and post more content, etc.
Consider E-commerce SEO as a long term process if you want consistent results.
Few steps like auditing the site, building it with as per keyword-targeted site architecture and spreading brand awareness through social media platforms are time-consuming. It is important to be patient while building the online presence business, as it is the foundation.
The real challenge is to be consistent with your efforts because the minute you stop being active it will affect everything you have done now.
Okay, so you already have an online store and are looking for a partner to help you with its online marketing. Contact Digital Aura and book an audit and strategy session. One of our professionals will analyse your current online presence as well as SEO. We then plan a strategy to create online opportunities that will take you near to your targets. Get in touch to know more!
We all know that e-commerce is a highly competitive sector. Thus, you have a lot of potential customers to attract. As per the statistics, 25% of the total global population are online shoppers. So you need to be top in the listings if you want to be spotted by the buyers.
SEO obviously is the ultimate strategy to achieve a significant position in the listings. But along with SEO, it is important to give equal attention to paid ads and social media marketing. Clubbing PPC and SEO together opens up doors to greater exposure and helps you dominate the SERPs.
The most common mistake is optimising for Google and not for your visitors. This doesn’t get you anywhere, instead, you are stuck in the loop of duplicate content, incorrect keywords, and unhappy visitors. Building an e-commerce strategy with all the white hat tactics will surely skyrocket your lead conversion.
To be honest it is difficult to pitch a particular amount. It also depends on whether you are partnering with an agency or hiring an in-house professional. Hiring a professional might seem like an inexpensive option but it takes a longer time as compared to a team fully devoted to your project.
The cost also depends on the size of your website. Every product or service and it’s landing pages needs to be optimised to better search rankings. This means that you need exclusive content i.e. product/service descriptions, on-site elements, and other factors. In addition to this content, you also need to publish blogs. So it is clear that the more pages the more the cost of e-commerce SEO. You have to commit a larger part of your SEO budget to content marketing.
Another factor is competition and positioning. Ask yourself the following 4 questions:
- How competitive is the market?
- Where do you want to stand?
- What are the keywords that can work for you?
- How fast do you want to see results?
Answers of above questions will determine your SEO goals and how much you need to invest in your SEO.