All Case StudiesCase Study · Healthcare & Fertility · SEO + YouTube

How an IVF Hospital Turned Quiet Authority Into Measurable Demand — In Six Months.

This IVF clinic had the reputation and the results. What it didn't have was visibility — on Google, or on YouTube. Here's how we closed that gap.

76.7%Organic website traffic growth

85.9%YouTube views growth

25–30Qualified leads, every single day

Client

IVF Clinic

Industry

IVF & Fertility Care

Engagement

SEO + YouTube Growth

Timeframe

6 Months

Month 1–2

Foundation — research, site rebuild, SEO base

Month 3–4

Momentum — content, links, YouTube optimization

Month 5–6

Scale — CRO, ads layer, consistent publishing

Do Any of These Problems Sound Familiar?

This clinic was a market leader by reputation — but that authority wasn't showing up in search or on YouTube, where prospective patients were actually looking for answers.

On the Website

No authority on Google search, despite being an industry leader
Slow load times and poor user experience
Competitors with weaker services still outranked them
Patients couldn't easily find treatment information

On YouTube

A real content library — with almost no reach
Inconsistent upload schedule
Low engagement and a stalled subscriber count
Thumbnails and titles doing nothing to earn a click

Two Tracks, Run in Parallel

Search and YouTube feed the same goal — more couples finding trustworthy answers, faster. So we built the plan as one system with two engines.

Here's what we did.

Website & SEO

Conducted deep keyword research to find exactly what prospective patients were searching for.

Redesigned the website and rewrote all treatment pages with SEO-driven, patient-first content.

Built contextual internal links across treatment pages to establish topical authority.

Published informative blog content on fertility treatments to widen the traffic funnel.

Built dedicated AIO & GEO pages, optimizing content to surface in AI Overviews and generative search engines.

Ran conversion rate optimization to turn more visitors into patient enquiries.

Tracked performance weekly and adjusted the strategy for maximum effect.

Layered in targeted Google Ads for immediate, short-term lead generation.

YouTube

Ran YouTube SEO on every video, rebuilding thumbnails and titles designed to earn the click.

Scripted and edited short-form videos for quick discovery and reach.

Scripted and edited long-form videos for deeper trust-building and watch time.

Established a consistent upload schedule to keep the audience coming back.

Six Months, Measured in Full

Both engines compounded — search visibility fed steady organic demand, while YouTube turned dormant content into an active audience.

For the Website

76.7%

Increase in organic website traffic

30%

More leads generated from the website

25–30 / day

Relevant leads arriving daily by the end

Google ranking position	May 2024	June 2024	July 2024
#1	1 keyword	7 keywords	10 keywords
#2 – #3	9 keywords	14 keywords	23 keywords
#4 – #10	19 keywords	35 keywords	57 keywords

Total clicks over 6 months: 9.78K · Total impressions: 640K

#1#2–3#4–10

Keywords ranking on page 1 of Google, by position bucket

For YouTube

85.9%

Increase in video views

45.8%

Increase in watch time

30.3%

Growth in subscribers

YouTube channel growth over the 6-month engagement

This wasn't a story about weak service — it was a story about weak visibility. Once search and YouTube were both working as demand engines, the reputation this clinic had already earned finally started showing up where patients were actually looking.

Facing the Same Gap Between Your Reputation and Your Visibility?

Let Digital Aura build the search and content engine that turns your existing authority into steady, measurable demand.

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