How DP Electrical Repairs Went From Invisible to 10–15 Qualified Leads a Day.
A Melbourne appliance repair business stuck relying on word-of-mouth and shared-lead platforms rebuilt its online presence with Digital Aura — and became the local search leader for appliance repair in just four months.
Full-Spectrum Appliance Repair, Across Every Major Brand
A Business That Ran on Referrals — And Was Starting to Stall
DP Electrical Repairs had a website, but it wasn't doing any work for the business. Almost all new jobs came from existing customers recommending them within their own network — a loyal base, but not a growth engine. Owner Dishank Patel could feel the ceiling closing in and started to worry about where the next wave of customers would come from.
Out of that pressure, he subscribed to Hi Pages. The platform itself works well, but it sells the same lead to several repairers (tradies) at once — turning every enquiry into a price war instead of a sale. It relieved nothing; if anything, it added a new layer of stress.
Meanwhile, competitors with far less technical skill were consistently outranking DP Electrical Repairs on Google, purely because their online presence was stronger. Dishank realised the real gap wasn't service quality — it was visibility. That's when he brought in Digital Aura.
Where the Business Was Stuck
- Website generated almost no organic enquiries
- Growth capped by referrals from existing customers only
- Hi Pages leads shared with competitors — constant price war
- Lower-skilled competitors ranking higher on Google
- No reliable way to reach or convert local customers
A Local SEO Structure Built to Own Every Service, Brand, and Suburb
We rebuilt the website around how appliance-repair customers actually search — by service, by brand, and by suburb — then added a conversion layer to catch visitors before they left.
Every repair type given its own page, from dishwashers to water heaters.
Up to 32 brands mapped per service category (dishwasher shown).
200+ Melbourne suburbs, each with its own local SEO page.
From Near-Invisible to the Default Choice in Local Search
Four months in, results across leads, traffic, rankings and conversion had all moved in the same direction.
Organic search leading every channel, with steady day-to-day session volume across the month.
AEO & GEO — Showing Up Inside AI Search Itself
Beyond traditional rankings and website traffic, DP Electric now surfaces as the recommended answer inside ChatGPT and Gemini for the exact searches a customer would run — proof the same SEO structure driving Google traffic is winning AI-generated answers too.
DP Electrical Repairs recommended with map pin, rating, and same-day service callout.
Cited as a strong recommendation, with phone number and services listed.
Named the #1 choice, with same-day service, brand range, and licensing called out.
Top-recommended provider, with common fault types pulled straight from the service pages.
Top-recommended provider across front loaders, top loaders, and combos.
Top-recommended provider for urgent fridge and freezer breakdowns.
DP Electrical Repairs didn't need to work harder — it needed to be found. A local SEO structure built around real search behaviour turned an unpredictable referral business into one with a steady, measurable stream of qualified leads.
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