Internal linking is a crucial element in SEO strategy, helping to distribute link equity across your site, improve site navigation, and aid in search engine crawling. Choosing the right internal linking tool can save you time, increase the effectiveness of your strategy, and enhance user experience.
In this post, we explore 15 internal linking tools for SEO, including their features, whether they are free or paid, and their pricing details.
Ahrefs is a comprehensive SEO tool with a powerful Site Audit Tool that can scan your entire website for internal linking issues. It provides a detailed internal link distribution report and suggests improvements, such as finding orphan pages (pages with no internal links) and tracking link equity distribution.
Best for: Site audit, discovering broken links, and content optimization.
Key features:
- Identifies broken internal links and redirects.
- Audits internal link distribution and suggests optimization.
- Provides a site crawl to highlight internal linking issues.
- Offers detailed reports on internal links to help you improve link distribution.
Type: Paid (with a free trial)
Pricing:
- Lite: $129/month
- Standard: $249/month
- Advanced: $449/month
- Enterprise: $14990/month
- Free trial: 7 days
SEMrush is an all-in-one SEO tool that provides a detailed internal linking report in its Site Audit tool. It helps discover pages with too few internal links and provides insights on how to fix your internal link structure.
Best for: Competitor analysis, site audit, and internal linking opportunities.
Key features:
- Identifies orphaned pages and internal link gaps.
- Suggests internal linking opportunities based on content.
- Analyzes the internal link distribution and suggests improvements.
- Tracks internal link performance with actionable insights.
Type: Paid (with a free version for limited features)
Pricing:
- Pro: $139.95/month
- Guru: $249.95/month
- Business: $499.95/month
- Free version offers limited features.
Screaming Frog is a powerful website crawler that provides a thorough analysis of your website’s internal linking structure. It allows you to see how links are distributed across your pages and identifies broken links, redirect chains, and orphan pages.
Best for: Website crawling and discovering internal link structures.
Key features:
- Crawls your site and analyzes the internal link structure.
- Detects orphan pages and broken internal links.
- Provides visual graphs to help you understand internal link flow.
- Allows you to export internal link data for further analysis.
Type: Paid (Free version available with limitations)
Pricing:
- Free version: Up to 500 URLs
- Paid version: £199/year (approximately $250.06)
Link Whisper is a tool that automates the internal linking process by suggesting relevant links based on your content. It helps you build an effective internal linking strategy by recommending contextual links, optimizing anchor text, and ensuring your pages are well-connected.
Best for: Internal link automation and content-based suggestions.
Key features:
- Automatically suggests internal links based on content analysis.
- Tracks internal link performance with detailed reports.
- Provides keyword-based internal linking recommendations.
- Allows manual tweaking of suggested links.
Type: Paid (with a free trial)
Pricing:
- Single site: $97/year
- Three sites: $167/year
- Ten sites: $217/year
- 7-day free trial
Google Search Console is a free tool that allows you to monitor your website’s performance, including internal links. The Links Report in GSC shows the number of internal links pointing to each page on your website, helping you track link distribution and identify opportunities for improvement.
Best for: Identifying internal linking issues and performance tracking.
Key features:
- Monitors the internal link structure and highlights orphan pages.
- Tracks the internal link distribution across your site.
- Provides insights into the performance of your pages in search results.
Type: Free
Pricing: Free
Moz Pro is another great tool for SEO with a robust set of features. Its site crawl tool allows you to identify internal linking issues, such as pages with too few internal links, broken links, and excessive redirects.
Best for: Internal link analysis and site health check.
Key features:
- Site audit features that identify internal link gaps.
- Detects orphaned pages and irrelevant internal links.
- Offers suggestions for improving internal link distribution.
- Provides in-depth SEO reports and action items.
Type: Paid (with a free trial)
Pricing:
- Starter: $49/month
- Standard: $99/month
- Medium: $179/month
- Large: $299/month
- Free trial: 30 days
Internal Link Juicer automates the internal linking process for WordPress websites. It helps you build an efficient internal linking structure by suggesting relevant links based on specific keywords or content. It’s ideal for website owners who want to improve internal linking without manually adding links.
Best for: WordPress plugin for automatic internal linking.
Key features:
- Automatically adds internal links based on selected keywords.
- Customizable anchor text for better SEO.
- Tracks internal link performance and generates detailed reports.
- Helps eliminate orphan pages by automatically linking them.
Type: Paid (for WordPress users)
Pricing:
- Single site: $69.99/year
- Five sites: $149.99/year
- Ten sites: $189.99/year
- Unlimited sites: $1299/year
Yoast SEO is one of the most popular SEO plugins for WordPress. It automatically suggests internal links as you write content, ensuring that your website remains well-connected and optimized for SEO.
Best for: On-page SEO and internal linking optimization (for WordPress).
Key features:
- Automatically suggests internal links based on the content you’re writing.
- Provides SEO analysis for content and internal linking.
- Helps with anchor text optimization and link distribution.
- Includes readability and SEO analysis tools.
Type: Paid (Free version available)
Pricing:
- Free version: Limited features
- Premium version: $99/year (per site)
Link Squad is designed for websites with a large amount of content, offering bulk internal linking features. It provides internal link suggestions and allows you to efficiently manage internal links on your website.
Best for: Bulk internal linking and efficient management.
Key features:
- Bulk internal link suggestions based on content relevance.
- Helps manage internal links across large websites.
- Provides detailed internal linking performance data.
- Allows for the customization of link distribution.
Type: Paid
Pricing:
- Basic Plan: $39/month
- Pro Plan: $79/month
Inlinks focuses on semantic SEO, helping you create an intelligent internal linking structure based on topics and relevance. It recommends internal links that are contextually related to improve user experience and SEO performance.
Best for: Semantic SEO and context-based internal linking.
Key features:
- Contextual, semantic internal linking suggestions based on topics.
- Helps create a strong topical authority by linking related content.
- Provides reports to track link distribution and keyword relevance.
Type: Paid (with a free trial)
Pricing:
- Freelancer: $49/month
- Agency: $196/month
- Enterprise: US$1999/month
- Free trial available
SEOptimer is an easy-to-use SEO audit tool that helps identify internal linking issues on smaller websites. It’s a great tool for beginners who want to quickly assess their internal linking structure without diving into complex audits.
Best for: Simple internal linking audits for small websites.
Key features:
- Simple audit of internal link structure.
- Highlights orphan pages and internal link distribution.
- Suggests improvements to your internal linking strategy.
Type: Free (with premium plans)
Pricing:
- Free version: Limited features
- DIY SEO: $29/month
- White label: $39/month
- White label & embedding: $59/month
AIOSEO is a powerful WordPress plugin designed to simplify SEO efforts, including internal linking. It offers an intuitive interface and tools like the Link Assistant, which automatically suggests relevant internal linking opportunities as you create or update content. This makes it a time-saving solution for optimizing internal links directly within WordPress.
Best for: Content creators and website managers using WordPress who want an integrated solution for internal linking.
Key features:
- Link Assistant to suggest internal links for better content connectivity.
- Automatically identifies orphaned pages and provides linking recommendations.
- Built-in SEO audits to ensure your website adheres to SEO best practices.
- Easy integration with WordPress for seamless internal linking.
- Advanced analytics to measure the impact of internal linking on SEO performance.
Type: Paid (with a free version)
Pricing:
- Basic: $49.60/year
- Pro: $99.60/year
- Plus: $174.65/year
- Elite: $224.70/year
- Free Version: Limited functionality
Frase is an advanced content optimization and internal linking tool. It uses AI to provide contextual suggestions for internal links and ensures your content remains user-focused while improving SEO rankings. Its ability to integrate seamlessly with your content creation workflow makes it ideal for teams focused on quality and relevance.
Best for: Content creators and SEO teams looking to enhance internal linking with AI-driven suggestions.
Key features:
- AI-powered internal linking recommendations.
- Context-based link suggestions to enhance content relevancy.
- Integration with content creation tools for seamless optimization.
- Link auditing to identify gaps and improve structure.
Type: Paid
Pricing:
- Solo: $15/month
- Basic: $45/month
- Team: $115/month
- Free trial: Available for 7 days
Link Storm is an advanced internal linking tool that focuses on automating and optimizing your internal link-building process. It uses AI-driven algorithms to recommend contextually relevant links, ensuring that your website’s content is well-connected and user-friendly. It also helps boost link equity and improves navigation for both users and search engines.
Best for: Large-scale websites or content-heavy platforms looking to automate and streamline internal link building.
Key features:
- AI-powered recommendations for internal links.
- Automatically scans for linking opportunities within existing content.
- Tracks link equity distribution and offers improvement suggestions.
- Provides insights to enhance user experience and SEO rankings.
Type: Paid
Pricing:
- Small: $30/month
- Medium: $60/month
- Large: $120/month
- Free trial: 7 days
WebCEO is an all-in-one SEO toolset that includes a dedicated module for managing and optimizing internal links. This tool is ideal for businesses and SEO professionals who want comprehensive reports and actionable suggestions to improve their website’s internal linking structure.
Best for: Agencies, SEO teams, and businesses seeking a comprehensive SEO toolkit with internal link optimization.
Key features:
- Evaluates your website’s internal link structure for optimization opportunities.
- Identifies inconsistencies in anchor texts and suggests improvements.
- Automatically detects and helps fix broken internal and external links.
- Provides a graphical representation of your internal link network.
- Tracks internal link metrics alongside other SEO elements like rankings and backlinks.
Type: Paid (with a free trial)
Pricing:
- Free trial: 14 days
- Startup: $119/month
- Agency unlimited: $99/month
- Corporate: $299/month
Final thoughts
Internal linking is a key factor in improving your website’s SEO performance. By using the right tools, you can optimize your internal link structure, ensure proper distribution of link equity, and enhance user experience. Whether you’re a beginner or an experienced SEO professional, these 15 internal linking tools will help you take your internal linking strategy to the next level.
Author Bio
Sejal Chopra