White Label SEO Services
Be a dedicated SEO expert for your clients with our White Label SEO offerings
Our Link Building Services
Get SEO audit reports for your clients. We tickmark all the aspects of SEO including technical, content, backlink, penalty, traffic drop and site statuses.
Our keyword research strategy involves SERP analysis and keyword gap analysis with your private label SEO branding. Rank your clients against competing keywords
We provide page-specific optimizations based on keyword relevancy and current position on the SERPs. We also analyze your clients’ analytics and console data to trim, add, or delete the existing pages.
Our off-page SEO strategies involve outreaching and link building for your clients with authoritative websites. These links are niche relevant links which will help your client earn credibility.
Our technical SEO analysis ensures your clients have relevant site structure, markup schema, web vitals, etc. to name a few. Help their businesses survive technical algo updates. You’ll also get reports and recommendations for the technical fixes.
Make your client visible to the local audience. We use local citations, directory listings, and NAP listings to build authentic local businesses.
Get SEO-optimized content for your clients' websites, blogs, landing pages, and other sales mediums. We also use AI tools and manual strategies to audit and optimize existing content.
We’ll share monthly reports of all our SEO activities with your clients. It helps them track dollar in and dollar out. Then insight will also give them the progress report of our effort.
Why Hire Digital Aura as White Label SEO Partner
Full-service white label SEO company
Get full-service White Label SEO Services packages for your clients. From website auditing, optimization, and content marketing to analysis and support— we've got you covered.
Reseller SEO and white label SEO
We provide the best of both the worlds— reseller SEO and White label SEO to meet your requirements. Our SEO packages are meant to meet your client expectations.
SEO specialists for every industry
We offer our SEO expertise to any and every business including content writing companies, creative agencies, or mobile app development firms.
Full-fledged support and training
We provide comprehensive SEO training and team support to you so you can brand our white label SEO services as yours. The training will help you understand our strategies better.
Shared mindset and goals
Our mindset and goals align with yours. Increase online visibility for your clients with search engine optimization and help them secure the top positions on the SERPs for their website.
The director of our white label SEO company personally looks after all the SEO campaigns and attends to all the questions you might have regarding the process.
Our White Label SEO Strategy
We start with a consultation call to understand your expectations from us. We figure out
- if you need pre-designed reseller SEO packages or custom white label SEO services
- your clients, their industry, SEO objectives, and budget.
Once we reach the common negotiable points, we do the client onboarding process.
We audit your client websites and prepare a custom SEO strategy based on our analysis. Our audit includes analyzing the:
- content duplication
- URLs status
- website speed
- user experience
- on-page SEO elements
- robot files
- internal links and backlinks
- thin content pages
- orphan pages
We use SERP, SEMrush, Ahrefs, and SurferSEO for keyword research and keyword gap analysis. Then we do intent bucketing with core, secondary, accessory, and LSI keywords and find potential ranking opportunities.
Extensive keyword research determines:
- user’s search intent
- keyword difficulty
- keyword volume
- content type
Once the keyword manager report is ready, we share all these details with. You can send these reports to your clients with your label.
We then optimize website content based on analytics and console data to improve impressions, clicks, average CTR, and average position. On-page optimization includes optimizing and testing:
- page titles or title tags,
- meta descriptions,
- heading tags,
- internal links,
- images and videos,
- image alt text,
- landing pages, and
- website content:
We use SurferSEO recommendations to optimize your website and use SEOTesting tools to track the performance after changes.
We use off-page SEO strategies to build online presence for your clients.
- guest posts, broken link opportunities, resource pages, unlinked brand mentions are some ways we create authority
- create social media campaigns to promote their content
- manage ratings and reviews on their social media profiles, review websites, and YouTube channels
- reach out and request for promotion to influencers who share the same audience as your clients
Our local SEO strategy optimizes their website for local searches if your clients want to target local customers or are brick-and-mortar businesses. We
- research location-specific keywords that customers are already using when searching for a local business
- optimize their business for the Map Pack using location-specific keywords and “near me” searches
- do on-page optimization to rank their website in the local SERPs
- optimize their site for local voice searches
- build and manage their Google My Business (GMB) profile
- secure NAP citations for their business
- manage positive and negative reviews on their GMB profile, review websites, and social media pages
- build local, industry-specific links from local businesses, local Chamber of Commerce, local PR, and local sponsorships
The next step is technical optimization of your client’s website. We
- analyze website’s performance with SEMrush Site Audit
- improve site structure and navigation to ensure search engines index and crawl all the pages on the website
- maintain a logical and consistent structure for the site URLs
- improve breadcrumbs navigation to strengthen the site architecture
- look for indexing, crawling, and rendering issues on the site and fix them
- check for an XML sitemap on the website and build one if not already built
- find thin and duplicate content on the website and replace it with information-rich and original content
- add canonical tags to URLs of pages having similar content
- reduce website loading time
We use different content types to spread brand awareness and bring traffic to their websites.
Content ideation, creation, audit, and optimization, we cover it all. We create
- blog posts
- social media content
We monitor all the SEO activities and share regular reports with you to ensure we are on the same page. We’ll report you about:
- website rankings
- traffic on the website
- visit duration
- click-through rates
- landing page performance
- keyword growth
- optimized pages
- link acquisition metrics
- social media growth and engagement
- mobile traffic
- referral traffic
- monthly and yearly growth
- 24/7 real-time updates on the website performance and rankings
What is white label SEO?
White label SEO is a method of providing SEO services to various clients irrespective of having SEO experience or an in-house team for SEO. You just outsource SEO projects to dedicated SEO agencies and resell their services to your clients under your own private label SEO branding — hence the name “white label SEO.”
Simply put, white label SEO means reselling SEO services of another agency under your brand. You do this because:
- your clients want you to handle their SEO,,,, and you don’t have an in-house team for the same
- you don’t have any SEO experience and the infrastructure to build a process from scratch
- your company does not provide full-service SEO packages and needs external help to meet your clients’ requirements.
The agency will do all the work for you—from auditing, research, and optimization to monitoring and reporting. When required, the white label SEO firm will also interact with your client as your in-house team without letting them know about your arrangement.
Why outsource your SEO
If you don't have any significant experience in SEO, outsource your projects to a white label partner. White label SEO companies have the expertise required to improve your clients' online visibility and search rankings. Besides, they have the right tools to create and manage full-service SEO campaigns for your clients.
If you try to build an SEO process on your own as a new service to offer your clients, you might overlook your core business processes. But if you outsource SEO projects to a white label SEO team, you can invest your time and energy in your core processes. While you manage your core business, the white label partners will manage your SEO projects.
An in-house SEO team would need SEO training, tools, infrastructure, and most importantly, salary to handle SEO for your clients. It might take more time than required actually to manage SEO campaigns. Plus, the overhead costs may surpass your profits from these projects. But if you outsource these projects, you have talent and expertise right at your disposal to make more profits than your expenses.
Benefits of Using White Label SEO vs Hiring In-House
|Factors||Using White Label SEO||Hiring In-house|
|Project delivery time||quick turnaround time as no training or onboarding is required||takes time hiring, onboarding, and training suitable candidates|
|Overhead costs||no overhead costs||training, SEO tools, and infrastructure result in overhead costs|
|Training||no training required||depends on the experience of individual team members|
|Profits||leaves a high-profit margin for you||may eat up your profits in purchasing tools, infrastructure, and employee benefits|
|Resources||the white label partner provides all the resources||a well-built team consisting of SEO experts, managers, a digital marketing specialist, content writers, etc|
|SEO strategy and Processes||proven and result-driven strategies that work||requires creating and testing various SEO strategies and processes|
|Acquiring new SEO clients||acquire new clients as and when required||depends on the bandwidth of the team|
How do you choose a white label SEO provider?
Check out reviews, testimonials, and existing clientele to ensure they have a robust reputation in the digital world. Read how their clients have benefited after working with them to understand the type of results you’ll be getting.
An SEO agency’s website is the live proof of its SEO experience. If the website is exactly what it showcases in its services, you should give it a chance.
Give particular attention to the website’s page speed, website design, navigation, and most importantly, its position on the SERPs for specific keywords.
Don’t stop at their combined work experience as an agency. Ask about their team members’ work history too. Let them show you the “before and after” cases of their clients’ websites to see the extent of their success.
You’d also want to see their dashboard and report formats to ensure you get everything as you discussed in your requirements.
Scalability depends on their turnaround time, multitasking capabilities, and project management skills. If you are looking for an agency that can handle more than ten projects a month, check their staffing capacity and confirm if they have the bandwidth.
Besides, if you don’t have enough projects initially but may scale your company in the future, ask if they’d be able to manage it.
Here you’d to want to talk about two ways of communication:
- direct communication with your clients — if you want the white label partner to be in direct communication, you’ll need to set up private-label email addresses and other such credentials
communication via your team — if your white label partner is not involved in client communication, discuss how you’ll communicate with the former and at what intervals.
White label progress reports are proof of your SEO efforts for your clients. So it’s essential your white label partner shares detailed reports of their SEO efforts with you. Also, ask for some sample reports they have created for their previous clients.
It will give you a clear idea about the metrics they’ll cover in the reports.
AYour client might need technical SEO support at any instant of time, and if you are not an SEO expert, you’d want your white label partner to be available during that time. So discuss their availability and check the quality of their customer service. Ask if they’ll be able to handle urgent requests.
How can you use white label SEO to grow your agency?
SEO is important for your clients, no matter what industry you operate in. With white label SEO services, you can provide added value to your clients' business without doing the work yourself. When your clients get more returns on their investment, they'll stick to your services and may purchase more from you in the future.
When you outsource your SEO projects to a white label SEO company, you still have the bandwidth to onboard new SEO clients. You can take as many projects as you want, depending on the number of client accounts the white label partner can handle at a time. While they do all the work, you can focus on your core business offerings and acquiring new clients.
If you are a marketing agency, you can resell SEO services as either standalone services or a part of your marketing package (if the client needs SEO, among other marketing services). There will be two pricing strategies (the former being more profitable, of course) resulting in an additional revenue source for your business.
Some frequently asked questions on white label SEO services
What is included in a white label SEO service?
White label SEO services usually include:
- Client account management
- Client relationship management
- White label portfolio (it showcases the SEO experience of the white label service under your brand)
- On-page, off-page, and technical SEO
- Local SEO
- Reputation management
- Link building
- Content management
- Monthly reporting
- Campaign performance analysis
White label SEO companies include all or most of these SEO services, depending upon your budget, requirements, and expectations from them. If you want them to provide you with all these services, they will work as an in-house team for you, managing everything from client interaction to support and maintenance.
What sort of ROI can I expect from white label SEO?
The sort of ROI you can expect from white label SEO services can be determined by the contents of the service you purchase and the way you resell them to your clients. Every white label SEO partner has different types of packages to offer, depending on your requirements.
For example, if you offer content writing services and your clients want you to handle their SEO, then you can resell SEO as a part of your content writing package. Similarly, if you are a website development company and want to develop SEO-optimized websites for your clients, you can get it done by a white label SEO firm.
In this case, SEO services are clubbed together with content writing / website development services. So you will charge your clients for a package (and not separate services) that offers:
- content creation and SEO, or
- website development and SEO services.
But if you are a social media marketing agency and one of your clients wants SEO services, you can offer it as a standalone service that you can outsource to a white label SEO company. Here you can charge your clients separately for SEO without adding it as a part of a package deal.
So, both the cases involve a different pricing strategy, and hence their ROIs will be different. The pricing also depends on the number of services included in an SEO package.
What is an SEO reseller?
An SEO reseller is an SEO service provider who provides their services to other companies that resell these services to their clients under their own branding.
SEO reseller services differ from white label SEO services in the sense that the latter also involves comprehensive reporting and SEO training other than essential SEO services.
What does white label content mean?
White label content means content that a company outsources content to content writers/SEO resellers/white label SEO providers to resell it under their own content services to their clients.
It can include anything from blog posts, website content, white papers, and eBooks to lead magnets and other promotional content that the company may require for content marketing purposes.
Is white label profitable?
Yes, white label services are profitable as far as you choose the right white label partner to outsource your projects. White label services help you gain more clients and an additional source of revenue without investing your time and money in providing these services on your own.
They cost you less than an in-house team and get you more returns than your in-house processes.
How do you resell SEO services?
You resell SEO services in 5 simple steps:
- reach out to a white label SEO provider
- get SEO reselling services like on-page optimizations, keyword optimization, guest posting, content development, and link building from them
- ask for detailed reports and insights on the campaign progress
- resell everything to your client under your own branding
- you can sell it as a standalone service with a flat rate or customize your pricing according to the scope of work required
What is white label reporting?
White label reporting is creating detailed SEO audits, progress, and analytics reports of all the SEO services that you can share with your clients by inserting your branding into them.
Simply put, white label reporting ensures that all the SEO efforts are reported under your private label SEO branding.
It adds a personalized touch to your reports, and your clients won’t know if their SEO is being subcontracted to a third party.
What is white label link building?
White label link building is a process in which a white label SEO agency builds backlinks from high-authority websites for your clients’ websites on behalf of you. You can then brand their link building efforts as yours. The white label partner ensures that all the link building efforts are done under your company’s name and are relevant to your clients’ niche.
They can then document the efforts in detailed white label reports that you can share with your clients under your branding.
How much does a white label agency cost?
A white label agency for SEO will cost you around $500 – $1000 per month. The pricing depends on your budget and requirements and your clients’ budget, requirements, and SEO goals.