E-Commerce SEO

If you have already created an impressive online store and showcased your amazing products, the question remains: how are the online shoppers or users going to find you? This is where E-commerce SEO comes into play. 

E-commerce SEO is one of the proven marketing tactics to boost e-commerce’s ROI. Many online store owners do not consider the power of organic e-commerce SEO. They rather go for paid ads and social media platforms. A great comprehensive marketing strategy should include e-commerce SEO. It is the best way to sustain in the online market and get high lead conservation. 

Most of the online shoppers rely on Google to research about service/products before making a decision. It is proven that 80% of the clicks on the online store is gained by direct as well as search traffic. So if you want to come in front of the users, you need to top the search results and improve your store’s visibility using SEO. 

SEO involves tactics and tricks of optimising the online store using the specific keywords related to your products/services. This will help you rank in the SERPs. The process of e-commerce SEO includes On Page SEO, Technical SEO and Off Page SEO.

When it comes to an e-commerce website the SEO process starts with keywords research that your potential customers are mostly to use. The second step is building the site based on the architecture of your findings. Then the next step starts with on-page and technical SEO to attract the search engine crawlers to crawl through your site effectively.

After keywords, another factor that matters is your content, which includes good product descriptions, attractive images/videos, and providing testimonials through social media platforms. Your content will gain more power if your ecommerce website is mobile friendly and has an intuitive design. Adding blog posts will help you in link building. This organic process is clubbed with strategic link building to improve your store’s visibility. 

Having said that, we have to keep in mind that SEO is a long term process and you have to be extremely consistent with it. You cannot expect to top the search results overnight and stay there by taking efforts only once.

For Search Engine Guidance

1. Google Webmaster Tools: https://www.google.com/webmasters/
2. Bing Webmaster Tools: Bing – Webmaster Tools

Keyword Research

1. Google AdWords Keyword Tool: https://adwords.google.com/o/KeywordTool
2. Ahref: https://ahrefs.com/

SEO Analysis

1. WooRank: https://www.woorank.com/
2. Lipperhey: https://www.lipperhey.com/

Analytics

1. Google Analytics: Google Analytics

Backlink Investigation

1. Open Site Explorer: https://www.opensiteexplorer.org/
2. Majestic SEO Site Explorer: https://www.majesticseo.com/
3. Ahrefs Site Explorer: https://ahrefs.com/

Content & Markup Analysis

1. Copyscape: Copyscape Plagiarism Checker – Duplicate Content Detection Software
2. W3C Markup Validation Service: The W3C Markup Validation Service

You are investing your capital and time in E-commerce SEO so it is natural for you to wonder how much time will it take to show the results. Well, in the case of E-commerce SEO, results take time and therefore, there’s no spell to help you jump straight to the top of SERPs.

If you are starting from scratch then it will take a comparatively longer time than if you have an initial solid foundation. It is essential to hire an expert rather than trying DIY tactics for E-commerce SEO. This DIY approach does not guarantee results and even take longer to show outcomes. If you hire professionals that would work dedicated to your success. 

Another factor that should be taken into consideration is the budget. The more budget you can invest the quicker results you will experience. Dedicating a larger budget allows you to try out various tactics, build more links, create and post more content, etc. 

Consider E-commerce SEO as a long term process if you want consistent results.

Few steps like auditing the site, building it with as per keyword-targeted site architecture and spreading brand awareness through social media platforms are time-consuming. It is important to be patient while building the online presence business, as it is the foundation. 

The real challenge is to be consistent with your efforts because the minute you stop being active it will affect everything you have done now. 

Okay, so you already have an online store and are looking for a partner to help you with its online marketing. Contact Digital Aura and book an audit and strategy session. One of our professionals will analyse your current online presence as well as SEO. We then plan a strategy to create online opportunities that will take you near to your targets. Get in touch to know more!

We all know that e-commerce is a highly competitive sector. Thus, you have a lot of potential customers to attract. As per the statistics, 25% of the total global population are online shoppers. So you need to be top in the listings if you want to be spotted by the buyers. 

SEO obviously is the ultimate strategy to achieve a significant position in the listings. But along with SEO, it is important to give equal attention to paid ads and social media marketing. Clubbing PPC and SEO together opens up doors to greater exposure and helps you dominate the SERPs.  

The most common mistake is optimising for Google and not for your visitors. This doesn’t get you anywhere, instead, you are stuck in the loop of duplicate content, incorrect keywords, and unhappy visitors. Building an e-commerce strategy with all the white hat tactics will surely skyrocket your lead conversion. 

To be honest it is difficult to pitch a particular amount. It also depends on whether you are partnering with an agency or hiring an in-house professional. Hiring a professional might seem like an inexpensive option but it takes a longer time as compared to a team fully devoted to your project. 

The cost also depends on the size of your website. Every product or service and it’s landing pages needs to be optimised to better search rankings. This means that you need exclusive content i.e. product/service descriptions, on-site elements, and other factors. In addition to this content, you also need to publish blogs. So it is clear that the more pages the more the cost of e-commerce SEO. You have to commit a larger part of your SEO budget to content marketing. 

Another factor is competition and positioning. Ask yourself the following 4 questions:

1. How competitive is the market?
   
   
2. Where do you want to stand?
   
   
3. What are the keywords that can work for you?
   
   
4. How fast do you want to see results?
   
   

Answers of above questions will determine your SEO goals and how much you need to invest in your SEO.