Indian Restaurant In Sydney
Transforming a Sydney Indian Restaurant’s Online Ranking Through SEO
A restaurant which has been established for the past 10 years; however, due to lack of an online presence, including the absence of a professional website, has significantly impacted its customer base.
Business Challenges
Our client, an Indian restaurant in Sydney, was facing difficulty in attracting a larger audience and standing out in a highly competitive market. Despite offering an exceptional dining experience, they struggled with low online visibility, outdated website design, and ineffective SEO strategies. The restaurant needed a stronger digital presence to drive more traffic, engage customers, and convert visitors into loyal patrons. This is where Digital Aura stepped in to provide a comprehensive solution to overcome these hurdles.
- Restaurant was running on Word of mouth.
- Potential customers were unaware of the restaurant.
- Competitors with online visibility attracted more customers.
- It was hard to interact and build loyalty with customers.
- Potential customers couldn’t easily access their menu or special offers.
- Traditional methods weren’t as effective as digital marketing.
- Promoting special events was challenging, as our audience was unaware that the restaurant offers banquet services.
- There were no online booking or ordering systems.
- Modern consumers trusted the restaurant less without an online presence.
These challenges have led the restaurant to consider new approaches to attract more customers.These challenges have led the restaurant to consider new approaches to attract more customers.
We worked with them and implemented the following strategies:
Digital Aura revamped the restaurant’s website with a clean and easy-to-navigate design. We also optimized their search rankings to help the business appear more prominently online. This improved their visibility and brought in more customers through better online presence.
- Redesigned and launched their professional website.
- Consistent posting on their social media platforms
- Conducted keyword research
- We did On Page SEO considering high performing & location based keywords
- Created listicle articles to attract relevant traffic which resulted in leads
- Implemented conversion tracking
- Revamped their entire social media strategy
In just 3 Months they achieved these results
Significant rise in organic website visitors:
1.26k+ traffic in just 3 months
Improved positions on search engine results pages.
Number of keywords rankings in Google SERP
- Increased followers and engagement on social media platforms (Instagram by 73%, Facebook by 66.1 % and GMB Profile Interactions by 78.3%).
- More positive customer reviews and ratings on Google Business Profile.
- Online reservation and orders increased by 45%.
- Increase in awareness and recognition of the restaurant in the local community.
- Attracted a broader audience, leading to more new customers.
Ready to Boost Your Business?
If you’re looking to improve your online presence and attract more customers, let Digital Aura help. Contact us today to see how we can transform your business.